CONTENTS Fall 2023 VOLUME 16 ISSUE 4 25 42 19 Features 14 DESIGN A TO Z: BACK TO BASICS In an uncertain climate, elements like simplicity and authenticity garner sales. 24 THE CUSTOM CUSTOMER That which is personalized is always impactful. 28 LUCKY IN LOVE: '24 EDITION No one passes up romance or good fortune ... especially in greeting card form! 22 32 SMART STYLING Fresh presentations and messaging elevate these design-rich options into must-have finds. 34 A NEW THREAT FOR GREETING CARD PUBLISHERS Extended Producer Responsibility (EPR) may affect your business. ON THE COVER Ümlaut Brooklyn pulls from the past to create stationery that speaks directly to our times. Circle 101. Departments 4 Editor's Letter 8 Fresh Picks 36 On Display 38 Show News 40 Event Calendar 41 Advertiser Index 42 P.S.: Desk & Office STATIONERYTRENDS.COM 3http://www.STATIONERYTRENDS.COM