Fall 2024 - 16

COVER STORY
Underconsumption
The
Cu re
C
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
learly, 2024 has not been the best year for
the economy. According to Bain & Company,
the luxury market dropped a staggering 1 to 3
percent in the first quarter of the year. In June,
the Affluent Consumer Research Company's
(ACRC) luxury tracking study found that 9% of
the roughly 400 affluents surveyed said they
made no luxury goods, services or experiences
purchases in the past 12 months. By September,
that number had nearly doubled, to 17%.
Meanwhile, over on TikTok, the
" underconsumption core " trend is raging.
As
Isabella Hussar describes on Apartment
Therapy, " In response to hyperconsumerism -
aka buying more stuff than you need, and
particularly the stuff owned by everyone on your
social feeds - people are showing off the items
they already have - from décor items to makeup
and clothes to reusable plastic yogurt containers -
and calling it 'underconsumption core.' "
That translates into goods being thrifted,
gifted, repurposed or handed down - that is,
typically not purchased new at retail prices. So,
what is a stationery and gift store to do? First
off, stationery tends to be both utility-driven
and single-use - that's why you never see a halfused
notebook at a garage sale or thrift store.
And, stationery has the precious power of
its messaging. Whether it is a self-care sticker
or a Taylor Swift greeting card, both have the
potential to uplift, make us laugh and bring us
closer to loved ones, all at a rather reasonable
price. Keep reading for more design trends that
sample that special stationery secret sauce!
16 Fall 2024 | STATIONERY TRENDS
A. AIR FRESHENERS.
This category uplifts
car spaces just like
greeting cards uplift
mailboxes, so these
babies are definitely
ready for their
stationery close-up!
The Marquee Air
Freshener from El Arroyo
through Ivystone emits
New Car Scent as it
infuses rush hour with
levity and personality.
Our annual abecedary seeks to stimulate your sales
A. And Here
We Are

Fall 2024

Table of Contents for the Digital Edition of Fall 2024

Table of Contents
Editor's Letter
Fresh Picks: The ST Gift Guide
Cover Story: The Underconsumption Cure
What's in the Cards: The Envelope, Please
25' Market Introductions: On the Design Horizon
On Display
Advertiser Index
P.S.: Desk & Office
Fall 2024 - 1
Fall 2024 - 2
Fall 2024 - Table of Contents
Fall 2024 - Editor's Letter
Fall 2024 - 5
Fall 2024 - Fresh Picks: The ST Gift Guide
Fall 2024 - 7
Fall 2024 - 8
Fall 2024 - 9
Fall 2024 - 10
Fall 2024 - 11
Fall 2024 - 12
Fall 2024 - 13
Fall 2024 - 14
Fall 2024 - 15
Fall 2024 - Cover Story: The Underconsumption Cure
Fall 2024 - 17
Fall 2024 - 18
Fall 2024 - 19
Fall 2024 - 20
Fall 2024 - 21
Fall 2024 - 22
Fall 2024 - 23
Fall 2024 - What's in the Cards: The Envelope, Please
Fall 2024 - 25
Fall 2024 - 25' Market Introductions: On the Design Horizon
Fall 2024 - 27
Fall 2024 - On Display
Fall 2024 - Advertiser Index
Fall 2024 - P.S.: Desk & Office
Fall 2024 - 31
Fall 2024 - 32
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com