Fall 2024 - 4

EDITOR'S LETTER
Just Design Trends
S
ometimes we focus on a task so
intensely, we miss the bigger
picture altogether. That was the case
in early 2023 when Mary Engelbreit
appeared on my podcast The Paper
Fold. Given her superstar community
status, as the interview neared, I
became even more nervous than usual.
You see, although I'm seven seasons
in, recording podcasts still doesn't
feel as innate as my writing process.
Spoken interviews demand that one
thinks on one's feet, plus running the
technical side. So, while recording,
if I get too focussed on the latter, when the subject says something
unexpected, I may not respond as I would had I been writing a profile.
Thus while recording, I make a concerted effort to relax, get out of
my head, and not take it so seriously. It is, after all, just a conversation.
Anyway, during our recording, Mary noted that in the 1980s,
people would only buy cards that " looked like them. " That consumer
preference eventually went away, Mary explained - but added that
now, it is back.
How interesting is that - and why is that? The cyclical nature of
trends will never not fascinate me. What is currently resonating
did not resonate last month, or last year - and may not resonate a
year from now. Any trend - be it an icon, like mushrooms, or type
of messaging, say a " congratulations on your divorce " card - has a
function behind it. If you focus on the function, not its expression,
you understand and can play with the trend.
So, sit back and take in our annual design issue. I just know you can
pull some inspiration from these pages and brilliantly transform it
into a distinctive expression, custom-tailored to your clientele.
Just relax, get out of your head, and don't take it so seriously. These
are, after all, just design trends.
Until next issue,
EDITORIAL
EDITOR-IN-CHIEF
Sarah Schwartz, 216-577-4821
sarahs@greatamericanpublish.com
MANAGING EDITOR
Ellen Wagner, 616-520-2161
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Carly McFadden, 616-520-2164
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ADVERTISING SALES
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Amanda Mackey, 616-520-2157
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Allison McKenzie, 616-520-2142
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CORPORATE
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Becky Stovall, 616-520-2138
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Deb Carnes, 616-520-2169
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Kim Baker, 616-520-2135
kbaker@greatamericanpublish.com
CEO
Matt McCallum, 616-520-2133
mmccallum@greatamericanpublish.com
STATIONERY TRENDS
ADVISORY BOARD
Daniel Collier, Daniel Richards
Chandra Greer, GREER Chicago
Grace Kang, Pink Olive
Jennifer Kattalia, Paper Source
Jennifer Luna, Paper Luxe
Dennis O'Brien, DesignWorks Ink
Julie Smith, Design Group Americas
George White, Up With Paper
Audrey Woollen, Urbanic Paper Boutique
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4 Fall 2024 | STATIONERY TRENDS
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Fall 2024

Table of Contents for the Digital Edition of Fall 2024