Spring 2020 - 21

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THE COLOR WHEEL
With its latest Color of
the Year, Pantone sets the
tone for a new age
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
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hen it came time to interview
designers, manufacturers and
consumers to help ascertain the new
decade's first Pantone Color of the Year,
Leatrice Eiseman, executive director at
the Pantone Color Institute, already had
a sense of what she would hear.
" It became even clearer that people are
seeking some respite from all the turmoil in
today's world, " Eiseman, who is also director
of Eiseman Center for Color Information
and Training, described in an exclusive
interview with Stationery Trends. " This
was apparent even at the very beginning
of the previous year, and it continued to
grow as a prevalent theme all during the
year, showing itself in all areas of design. "
Blue is just the salve for this moment in
time, she continued. A long-time consumer
favorite, " it represents a calming and
reassuring presence, especially in this
kind of tranquil twilight shade. "
Indeed, Classic Blue speaks to a cultural
quest for trust and faith as well as deeper
understandings, expanded perspectives
and open dialogues. Suggestive of the sky at
dusk - which appears nightly as the world
reinvents itself - Classic Blue is a stable
foundation to carry us into a new era.
The shade is deceptively simple. " Classic
Blue can (be) presented (in) a certain
traditional concept, lending itself to
more 'historical' themes especially in
paper and other matte finishes, while in
a shiny, lustrous material it can (feel) hightech
- looking into the future, " Eiseman
commented. " This makes for a very versatile
color that can serve many purposes. "
The Color of the Year is something of a
misnomer in that it takes hold during the
calendar year, but can remain an important
design element for years. Eiseman doesn't
expect this one to fade anytime soon. " As
it is such a consumer favorite, this shade
will definitely have longevity for several
years to come - that's why it is called
Classic Blue. " S T
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1. Flower and Vine Go Wild Invitation. PrintsWell. Circle 136. 2. Pet Loss Card. Compendium. Circle 137.
3. Keychain. Idlewild Co. Circle 138. 4. Chevron Gift Tags. CharmCat. Circle 139. 5. Congrats Letterpress
Card. Helen Edna. Circle 140. 6. I'm So Glad Card. People I've Loved. Circle 141. 7. Floral Hello. Inkwell
Cards. Circle 142. 8. Thank-You Card. Design Design. Circle 143. 9. Notepads. Dear Annabelle. Circle 144.
10. Cactus Card. Antiquaria. Circle 145.
STATIONERYTRENDS.COM
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Spring 2020

Table of Contents for the Digital Edition of Spring 2020