Spring 2020 - 24

COVER STORY
This meticulously crafted,
foiled and flowered wedding
offering from Hartland
Brooklyn is from the DEALTRY
x Hartland collaboration.
Circle 147.
Dazzling Destinations
Design a merchandise mix to build your brand online
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
D
espite the ongoing media narrative regarding the Retail
Apocalypse, people still inherently like to shop - and according
to the National Retail Federation (NRF), that will spur retail sales to
increase in 2020 between 3.5 and 4.1%, to over $3.9 trillion. While
acknowledging " wild cards we can't control like coronavirus and a
politically charged election year, " Matthew Shay, president and CEO for
NRF, commented, " With gains in household income and wealth, lower
interest rates and strong consumer confidence, we expect another
healthy year ahead ... Our economy is sound and consumers continue
to lead the way. "
Within those NRF figures, an important subtext emerges. Online sales,
included in the total number, are expected to grow between 12 and 15
percent, to between $870.6 and $893.9 billion. With that dramatic of a
rise, if you are not selling online, you should at the very least consider it;
24 Spring 2020 | STATIONERY TRENDS
regardless, a social media presence that's heavy on visual enticements is
a must, especially in these times.
While people still scratch a certain itch through buying something,
several other caveats play into each purchase. Consumers are becoming
much more discerning about packaging, sustainability and utility - so
you should be as well. Meanwhile the Chipolte-ization of our culture
within our industry often translates into packing the most personality
into the most humble of items, such as a sticker or a pencil.
When building an enticing merchandise mix, always remember your
customer profile: what she (or he) is drawn to, will spend and finds
funny. Then try to straddle the line between what is really fresh and
different with what you know will continue to sell steadily. But before
you do any of that, check out my rundown of currents within the bridal,
baby, office, gift/home and holiday markets.

Spring 2020

Table of Contents for the Digital Edition of Spring 2020

Spring 2020 - 1
Spring 2020 - 2
Spring 2020 - 3
Spring 2020 - 4
Spring 2020 - 5
Spring 2020 - 6
Spring 2020 - 7
Spring 2020 - 8
Spring 2020 - 9
Spring 2020 - 10
Spring 2020 - 11
Spring 2020 - 12
Spring 2020 - 13
Spring 2020 - 14
Spring 2020 - 15
Spring 2020 - 16
Spring 2020 - 17
Spring 2020 - 18
Spring 2020 - 19
Spring 2020 - 20
Spring 2020 - 21
Spring 2020 - 22
Spring 2020 - 23
Spring 2020 - 24
Spring 2020 - 25
Spring 2020 - 26
Spring 2020 - 27
Spring 2020 - 28
Spring 2020 - 29
Spring 2020 - 30
Spring 2020 - 31
Spring 2020 - 32
Spring 2020 - 33
Spring 2020 - 34
Spring 2020 - 35
Spring 2020 - 36
Spring 2020 - 37
Spring 2020 - 38
Spring 2020 - 39
Spring 2020 - 40
Spring 2020 - 41
Spring 2020 - 42
Spring 2020 - 43
Spring 2020 - 44
Spring 2020 - 45
Spring 2020 - 46
Spring 2020 - 47
Spring 2020 - 48
Spring 2020 - 49
Spring 2020 - 50
Spring 2020 - 51
Spring 2020 - 52
Spring 2020 - 53
Spring 2020 - 54
Spring 2020 - 55
Spring 2020 - 56
Spring 2020 - 57
Spring 2020 - 58
Spring 2020 - 59
Spring 2020 - 60
Spring 2020 - 61
Spring 2020 - 62
Spring 2020 - 63
Spring 2020 - 64
Spring 2020 - 65
Spring 2020 - 66
Spring 2020 - 67
Spring 2020 - 68
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com