Spring 2022 - 14

Retailers find trends,
new products galore
at Atlanta Market
Retailers know just where to go when they're
looking to stock the latest trends across
categories: Atlanta Market at AmericasMart.
Among those trends buyers are searching for at
the upcoming market are housewares, candles
and, of course, paper and stationery products.
Stacie Keller, with Bella Grace Paper & Gifts
in Louisiana, attended Atlanta Market in January
to pick up more lines for their business and buy
products that will last for the year.
" We really like to find new lines and new brands
that we typically can't
find just by Google
research or marketing
research, " she said. " We
usually attend, mainly,
to get the deals, to get
first pick, to get new
products and to make
sure nothing sells out. "
"
" We bought a brand called Patchology, which
we're really obsessed with. They have eye serums,
under-eye masks and foot peels, " Keller said.
" We're (purchasing) a lot of self-care for women
more than anything. "
Keller also was on the lookout for products that
would work well in a bundle - something to make
the gifting experience easy and hassle-free for
her customers. Notepads, pens and other giftable
items that are easy to bundle in a set, like specialty
foods, are especially popular for her shoppers.
Keller noted that a trend
Our goal and our
employees' goal
is to create a
connection with
people that you
can't get online.
- Stacie Keller, Bella Grace Paper & Gifts
picking up over the last
few years is year-round
gift-giving not associated
with a holiday or a birthday.
Treating someone goes
beyond a special occasion.
" People are really
about the gift-giving all
year round. Now, we're
finding that a lot of people
are purchasing gifts 'just
because' or (for example),
their friend had a bad day,
so they're buying a gift, " Keller added.
Something that's happened industrywide in
recent years is a growing interest in shopping
online rather than in-person, partly due to the
pandemic. This trend hasn't been as noticeable
at Bella Grace Paper & Gifts. While many
businesses have switched to more online sales,
Keller says their customers prefers the in-person
ALL PHOTOS: BELLA GRACE PAPER & GIFTS
Bella Grace Paper & Gifts specializes in
products ranging from bath and body, paper and
home goods to gifts and party supplies. When
Keller attended January market, she picked up 15
new lines for her store.
One such line was Patchology - a self-care
brand aimed at improving skin quickly and
effectively. Patchology has a wide variety of
products including face masks, serums and
energy supplements.
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shopping experience.
" We personally pride our store on the
community and the service we provide in-store
and the personal experience, " she said. " Our goal
and our employees' goal is to create a connection
with people that you can't get online. You don't get
to connect with the person one-on-one. "
For retailers looking to attend Atlanta Market,
Keller recommends having a budget set, shopping
by categories and tackling showrooms based on
those categories. Keller also reminds retailers to
grab various catalogs and take notes to keep up
with the rush of the market.
Circle 408
Atlanta Market
Showrooms: July 12 - 18, 2022
Temporaries: July 13 - 17, 2022
For more information and to register,
visit AtlantaMarket.com
"
http://www.AtlantaMarket.com
Spring 2022

Table of Contents for the Digital Edition of Spring 2022
