Spring 2023 - 18

How Carlson Craft® is keeping up with the
LATEST BUSINESS AND DESK
stationery trends
Bordered in Gold Note Folder
W
hether it's notecards, business
cards or address labels, Carlson
Craft has everything you need
for business and desk stationery. A few of
the latest releases we're excited to share
include Weekly Planner Notepads and the
Embellished Note Folder! Carlson Craft's
Creative Director, April Simmering, shares a
little about consumer trends, product lines
and more.
Q: What types of consumer trends are
you seeing that are influencing business
and desk stationery?
A: Monograms are popular right now. It's
worth noting that monograms are timeless
and are really never out of style but there
seems to be a renewed interest in them
of late. What's nice about monograms is
that they have timeless appeal but can be
beautifully customized for anyone and any
occasion. I'm also seeing a lot of simple
decorative touches like deckle edges,
borders and foil details, which are really eyecatching
elements yet retain a professional
look and feel.
Q: What can your retail partners expect
to see from Carlson Craft in this area?
A: We provide a fresh new set of more than
50 stationery products yearly and those can
be found in the Stationery Collection. Our
latest Stationery Collection just launched
recently! It included note cards and note
folders, business cards, Post-it® Notes,
notepads, address labels and weekly
planner notepads.
Flowers in Pearl Note Card
Q: How do you work together with your
retail customers in the personalized
business and desk stationery?
A: We collect all comments and requests,
review them as a team and then work on a
plan to fit them into our new releases when
possible. In response to a recent request for
folded stationery to accompany wedding
invitation ensembles, we took top sellers
from our wedding collections and created
coordinating note cards.
Q:
Bands of Gold Note Card
to add a little personalization makes them all
the more special.
Q: What are some of the best-sellers
in terms of personalized desk and
business stationery?
A: Deckle edges in all stationery categories
are very strong. There's something about the
rough edge that gives the piece an almost
handmade quality. Add a little sparkling foil
on that deckle and customers are swooning!
We are still seeing greenery as a popular
look because it's so naturally beautiful and
refreshing plus it fits well with any style and
any occasion.
Q: Any sneak peeks or exclusives you're
able to show the readers of Stationery
Trends?
I Love Plants Weekly Planner Notepad
What are you most excited about in
your desk stationery offerings? What
are your personal favorites?
A: The new weekly planner notepads, for
sure. As someone who is constantly planning
and coordinating for my own family as
well as at work, weekly planner notepads
are pretty sweet. We have several designs
ranging from simple to fun and being able
ADVERTISEMENT | © 2023 Carlson Craft
A: We just released the new Stationery
Collection earlier this month and I definitely
have a few favorites readers should be
sure to check out. The I Love Plants Weekly
Planner Notepad on page 84 of the online
catalog is a personal favorite and I really
like the Bands of Gold on page 8 because
it's business on the front and a party on
the back! The Embellished Note Folder on
page 42 hits on the monogram trend we
discussed earlier and it's blind embossed,
which is extra striking. Retail partners can
see samples of these and more when we
release the brand new Stationery Collection
Portfolio in August!
To learn more about Carlson Craft, visit https://
carlsoncraft.com/home.jsp
Circle 408
http://www.carlsoncraft.com/home.jsp
Spring 2023

Table of Contents for the Digital Edition of Spring 2023
