Spring 2023 - 30

OFFICE
What's Hot: With working domains still in flux, items in
this space demand fluidity and flexibility alongside their
functionality. " In 2023, approximately 66% of jobs are either
fully remote or a hybrid schedule of in-office and remote
work, " cited Kelli Brown, senior product development
manager and trade show designer, Lifeguard Press.
" Organization and on-the-go has never been more important
considering your office has multiple locations or has to
share space with alternative functions (e.g. a dining room
or kitchen). "
Often, design trends trickle down from high-end fashion
to home and interior design, and then reach the gift and
stationery markets, Brown added. " We like to take a look at
daily life and find ways to make it easier and more enjoyable.
Leatherette (aka vegan leather) gives an elevated feel without
sacrificing many people's choice to not use a genuine leather
material as well as keep a more desirable retail. The mesh
material on the jotter pouch has a nice breathable, lightweight
sheer texture that is on par with a lot of the high-end fashion
trends of 2022/2023. Both incorporate bright colors and
modern florals. "
Meanwhile,
Renee
Froerer,
art
director,
Denik,
is
currently focused on all things mysticism. " Tarot, all-seeing
eyes, stars, moons, blacks, golds, purples ... all things that
have kind of a magical vibe. We are loving the 70s refresh
too: bold colors, organic, Art Nouveau-inspired drawings,
typography and motifs. "
Tried & True: Lifeguard Press has experienced great success
reinterpreting basic styles, with an eye toward integrating
green values, Brown pointed out. " Top-sellers of most brands
are the patterns that can sit with multiple collections, classic
designs that can be refreshed based on colors and tones. (For)
example, dots and stripes. There are a million different ways to
change a basic stripe or dot pattern by reducing/increasing the
size, changing color combinations and updating placement or
direction. These patterns can typically be standalone options
that can also fit into a multitude of colorways and themespecific
patterns such as florals, geometrics or typography.
Another element we try to implement in many products are
sustainable and/or recycled materials (such as paper) and
reduce the amount of packaging without sacrificing quality. "
Thematically, Froerer sees the mushroom trend enduring.
" We've seen the icon expand from the classic red cap with
white dots to nearly every shape and variety. "
Designer Quote: " Our artists provide our inspiration,
they make our job - making gorgeous stationery - too easy.
With so many people working from home now, there's a huge
opportunity for personalization of the office space, which
means we can have a lot of fun designing for this market. "
- Renee Froerer, Denik
Ümlaut Brooklyn. Circle 170.
KSNY through Lifeguard Press. Circle 171.
Girl w/Knife. Circle 172.
Brooklyn
Haberdashery.
Circle 173.
Cavallini & Co. Circle 174.
30 Spring 2023 | STATIONERY TRENDS
Kiss and Punch. Circle 175.
Spring 2023

Table of Contents for the Digital Edition of Spring 2023
