Spring 2023 - 40

COMING TO LIFE
who saw a need for high-quality art on a
boxed product. In November of 2019, Mike
Smith acquired CPG; in the spring of 2020,
he launched a web storefront to sell direct
to consumer, augmenting that by selling
wholesale on Faire and Tundra. While CPG's
focus is primarily great artwork on stationery,
its design team develops several
lines
to
specifically appeal to different consumer
segments. Stationery Trends interviewed
Smith to learn more.
Q. Can you take Stationery Trends readers
through your different brands?
MS. Crown Point Graphics is our main
offering. We produce a variety of different
Christmas styles, from religious to humorous,
and in assorted sizes. Cards can be ink on
paper or have special treatments like foil,
glitter, embossed and raised elements. These
products feature licensed art, a full-color
interior and often a full-color envelope. In
everyday product, we offer a boxed notecard
with full-color interiors, packaged in a
printed setup tray and lid that is a collector
box. We also
offer individual cards. The
Crown Point Graphics brand appeals to a
broad range of card lovers who want a value.
Driftwood Designs is our everyday
assortment brand featuring a Velcro box. The
cards are 5x5 with white envelopes, designed
so special postage is unnecessary. Driftwood
Designs is for the consumer who wants
to have the right cards on hand when the
occasion calls. If you are looking for a quirkier
assortment for birthdays, thank you notes,
sympathy or just blank cards, Driftwood
products allow the customer to have a card on
hand, packaged in a sturdy box.
HighStreet Stationery is our premium
brand. These cards are for the consumer
looking for something more special. We
focus on tactile and visual appeal for these
cards. We have boxed Christmas cards with
embellishments such as pompoms and jewels.
Our special finish notecards feature printed
envelopes and communicate elegance. Our
larger card features multiple layers of lifted
elements and special treatments with white
envelopes. In our individual card line, we
Regardless of audience and brand,
attention to detail and great design is a
signature of all of CPG's brands. Top to bottom,
these are from HighStreet Stationery, Driftwood
Kids, Driftwood, and Crown Point Graphics.
40 Spring 2023 | STATIONERY TRENDS

Spring 2023

Table of Contents for the Digital Edition of Spring 2023

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: Motif Madness
Cover Story: Passion Punch
What's in the Cards: Sunny Day Stationery
Coming to Life: Small But Mighty
Winter Show Wrap-up: Faces & Places
Noted Lookbook
Spring + Summer Preview
The GCA Desk: The USPS Regulatory Process is Broken
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Planners, Calendars, Journals
Spring 2023 - 1
Spring 2023 - 2
Spring 2023 - Table of Contents 1
Spring 2023 - Table of Contents 2
Spring 2023 - 5
Spring 2023 - Editor's Letter
Spring 2023 - 7
Spring 2023 - 8
Spring 2023 - 9
Spring 2023 - Fresh Picks: Motif Madness
Spring 2023 - 11
Spring 2023 - 12
Spring 2023 - 13
Spring 2023 - 14
Spring 2023 - 15
Spring 2023 - 16
Spring 2023 - 17
Spring 2023 - 18
Spring 2023 - 19
Spring 2023 - 20
Spring 2023 - 21
Spring 2023 - Cover Story: Passion Punch
Spring 2023 - 23
Spring 2023 - 24
Spring 2023 - 25
Spring 2023 - 26
Spring 2023 - 27
Spring 2023 - 28
Spring 2023 - 29
Spring 2023 - 30
Spring 2023 - 31
Spring 2023 - 32
Spring 2023 - 33
Spring 2023 - What's in the Cards: Sunny Day Stationery
Spring 2023 - 35
Spring 2023 - 36
Spring 2023 - 37
Spring 2023 - Coming to Life: Small But Mighty
Spring 2023 - 39
Spring 2023 - 40
Spring 2023 - 41
Spring 2023 - 42
Spring 2023 - 43
Spring 2023 - Winter Show Wrap-up: Faces & Places
Spring 2023 - 45
Spring 2023 - 46
Spring 2023 - 47
Spring 2023 - Noted Lookbook
Spring 2023 - 49
Spring 2023 - 50
Spring 2023 - 51
Spring 2023 - 52
Spring 2023 - 53
Spring 2023 - Spring + Summer Preview
Spring 2023 - 55
Spring 2023 - The GCA Desk: The USPS Regulatory Process is Broken
Spring 2023 - 57
Spring 2023 - On Display
Spring 2023 - 59
Spring 2023 - 60
Spring 2023 - 61
Spring 2023 - Show News
Spring 2023 - 63
Spring 2023 - Event Calendar
Spring 2023 - Advertiser Index
Spring 2023 - P.S.: Planners, Calendars, Journals
Spring 2023 - 67
Spring 2023 - 68
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
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https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
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https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
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https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
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https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
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https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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