Summer 2019 - 39

RETAILER PROFILE
Quick Q&A
Jennifer and Ron Rich
Q. What are your three
top-selling vendors?
A. Pilot, Exaclair, Traveler's
Company.
Q. What have you learned
about running a stationery
and gift business that's
surprised you?
JR: How many directions it
is possible to take a paper
company. International
trade shows in Tokyo,
London and Paris, entering
the art materials market
with handmade watercolor
paper, the delighted
customers who attend our in-store events ... there are plenty of ways
to continue to forge ahead as an entrepreneur, rather than resign
yourself to maintaining what you once were excited about.
RR: (That) people keep coming and buying the stuff. It is completely
unnecessary and a heck-of-a-lot cheaper at Target. I'm just glad they
have disposable income and want to spend it here.
Q. If you were a stationery product, what would you be?
JR: I would be an Oblation Small Salutations blessings card, with a
small, quiet message, plenty of space around the center, a little rough
around the edges.
RR: Is a Rock Badger a stationery item?
Q. Best buy under $50?
A. We have a pencil bar, with pencils from around the world, $2-4 each.
At top, vintage fixtures offset the Hat+Wig+Glove letterpressed card kiosk. Second
row, Oblation has six printing presses in all, several of which are a century old and still
used daily. A well-curated stationery vignette and fresh wildflowers frame the pen bar.
Below, Oblation's handmade seed paper can be planted and sprouts wildflowers.
Popular in custom wedding orders, it is also used for these petite wildflower wishes.
Q. Best splurge?
A: Original Crown Mill Pure Cotton Correspondence Presentation Box,
from Orange Art, $65 retail.
Customers
can look
over a
display of
refurbished
typewriters
and through
antique
windows
to see the
the printing
shop in
action.
STATIONERYTRENDS.COM
39

http://www.STATIONERYTRENDS.COM

Summer 2019

Table of Contents for the Digital Edition of Summer 2019

Summer 2019 - 1
Summer 2019 - 2
Summer 2019 - 3
Summer 2019 - 4
Summer 2019 - 5
Summer 2019 - 6
Summer 2019 - 7
Summer 2019 - 8
Summer 2019 - 9
Summer 2019 - 10
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https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com