Summer 2020 - 36

RETAILER PROFILE
With so many offerings, the duo can tailor something perfect for each
celebrant. Total spend varies based on quantity, paper stock, and what
extras are desired. Pricing begins at $300 for 100 invitations on standard
120 lb. paper. For an invitation suite consisting of response card, party
card and thank-you, prices begin at $850/100.
While each celebration varies as much as the individual, there's a
certain continuity among orders. " The majority of our clients will order
invitations and party cards, which detail the celebratory events after the
Mitzvah service. Most clients order matching thank-yous as well, " Amaya
observed. " Half our clients choose to have online responses, while the
other half prefer the good, old-fashioned snail mail response card, which
we prefer, too! "
(HOME-BASED) BUSINESS PLAN
Rabinowitz said that meeting in clients' homes expedites the design
process; if they're not local, a Zoom or FaceTime meeting can substitute.
" We find they're most comfortable in their own setting, and it helps to
have the parents and child at the initial meeting so everyone's on the
same page. We love the personal interaction, and we've found teens
definitely have opinions! Our invitations have a whole new dimension
when someone can see them in person, and feel the different paper
stocks versus just seeing them on our website. "
First, the client reviews the Jubiliana invitation book, choosing several
potentials. Since details are customizable, they ask clients to focus on
invitation layout and style. " If they have a vision for something we don't
Rabinowitz meets with clients in their Ridgewood, New Jersey, home in
January 2020.
have, we'll do a custom design at an additional charge, " explained
Amaya. " We also try to hone in initially on a layout, color palette, and
pieces required for their invitation suite. "
At that point, clients receive at least two versions of the invitation; most
clients narrow down to a favorite option within a few rounds. Then they
move forward with that as well as any coordinates. " We provide our clients
with a digital proof before sending it to our printer, " commented Rabinowitz.
This is not a pen.
LEUCHTTURM 1917 is reviving the Drehgriffel from the 1920s. The name " Drehgriffel " is a German compound noun that directly
trans lates as twist stylus. Its characteristic design makes this writing instrument truly distinctive: a hexagonal body with a pointed tip, which,
like the twist button, is in a contrasting colour. The Drehgriffel is made from precision-milled aluminium and brass, then painted and sealed.
It uses a spring-loaded twist mechanism. The Drehgriffel Nr. 1 is a ballpoint and comes with royal blue ink. www.leuchtturm1917.com
* Writing by hand is thinking on paper. Thoughts grow into words, sentences and pictures. Memories become stories.
Ideas are transformed into projects. Notes inspire insight. We write and understand, learn, see and think - with the hand.
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36 Summer 2020 | STATIONERY TRENDS
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http://www.leuchtturm1917.com

Summer 2020

Table of Contents for the Digital Edition of Summer 2020