Summer 2021 - 18

COVER STORY
24 Tips
Selling
for
Christmas
Retailers share what
succeeded last year -
plus their '21 plans
BY SARAH SCHWARTZ
EDITOR-IN-CHIEF
2
020 was full of surprises, most of them horrible, but there was the
occasional burst of optimism - even if we didn't learn about that until
afterwards. Originally, the National Retail Federation (NRF) forecast 2020
holiday sales to increase from 3.6% to 5.2% over 2019, settling somewhere
18 Summer 2021 | STATIONERY TRENDS
The Merry Party Pennant
and The Perfect Tree Acrylic
Stir Sticks and Gift tags
from Cami Monet capture
the wonder of the season
in displays, windows and
screens. Circle 124.
This photograph and styling
courtesy of Juliana Mary
(julianamary.com)
between $755.3 billion and $766.7 billion. That's on par with 2019's 4.1%.
Instead, on Jan. 15, the NRF reported that holiday sales swelled 8.3%, to
$789.4 billion. That figure includes online sales, which swelled 23.9%, to
$209 billion.

http://www.julianamary.com

Summer 2021

Table of Contents for the Digital Edition of Summer 2021

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https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com