Summer 2022 - 17

COVER STORY
with first names, ages, and desired toys or clothing needs that we
hung on Christmas trees near each cash register. It provided an easy,
heartfelt way for us and our customers to give back during the holiday
season. Many customers chose to purchase the items in our stores,
but they were not required to. The organization had to refill the trees
many times! It was a win-win for all involved. We will definitely be
partnering again in 2022. "
9. Scale Back When Needed. In 2021, Luna noticed that her curated gift
bundles " definitely still sold, but not at the same levels as 2020 when
less people were able to travel. We will still offer them, but condense
our offerings to our top-selling bundles! "
10. Take a Gamble. When it comes to her '22 plans, Luna plans more
in-person events, workshops, and experiences. " We're hoping to
start sampling all of our food and beverage gifts so customers can try
before they buy. We're also hoping to launch our monthly stationery
subscription boxes in time for the holiday gifting season. Customers
can order for themselves, or a box or long-term subscription as a gift!
Each box will have a different theme and include extra goodies. "
11. Go Deep with Proven Winners. Kandice Matsler, creative-in-charge
at Barque, said holiday '21 was her best yet. " We ordered deeper in a
few different categories than normal - Christmas ornaments, holiday
pillows, and food/snacks - all of which were hits with our customers.
We typically focus a good deal on stocking stuffers too, it's one of our
best-selling categories, because we don't mind having a lot of those
everyday items leftover after the holiday. As for Holiday '22, we already
have even more ornaments and pillows on order than last year, and we
plan to continue expanding food and stocking stuffer items as well. "
12. Take a Breather. Once Christmas actually arrived, Matsler and her
staff enjoyed some well-deserved time off! " For the first time in 13
years, our store was closed for in-store shopping for most of the break
between Christmas and the New Year. I really wanted my team and I
to get a real, refreshing break after such a hectic year. At first, I was
nervous to be unavailable to customers for so long, but they were very
supportive and understanding. This year we might be closed for even
more than a week! "
13. Have a Sale. Since she plans to be closed in-store between Christmas
and New Year's, Matsler will hold a huge Online Customer Appreciation
Sale to help clear out inventory. " We can add a few days to our holiday
closure to pull the orders and get reorganized before we reopen for the
New Year. I think the customers will appreciate the heavy discounts,
and that will help us even out our inventory levels before the end of
the year. Now that almost everything in the store is on our website, it
seems silly NOT to utilize that platform for generating sales without
having staff physically present. "
14. Order Early - and Often. In '21, Matsler regretted waiting to receive
holiday product because of lack of storage. " (Last year) we brought
in most of our holiday merchandise earlier than normal (to combat
supply chain issues), but this year we're bumping up shipping dates
Saying a Lot
with a Little
See 28 New for
Summer 2022
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Summer 2022

Table of Contents for the Digital Edition of Summer 2022
