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FEATURE
That DIY Magic
Over the past several years, DIY has gone from a diversion to serious
business. To fully understand it, look beyond the pandemic, a recent
Forbes article noted. " A generational shift had already been laying
the groundwork for its increased acceptance. Millennials came of age
with the internet, and the rise of sites like YouTube quickly led to the
burgeoning popularity of online tutorials. "
This " democratization of the tutorial " sparks self-empowerment
and deeper personal satisfaction through autonomous adult learning.
And, such projects elevate both a regular day and a special event,
emphasized Pei Sim, owner + founder, The Paper + Craft Pantry. " It's a
way to enroll those around you to seek out inspiration and create not
just a fun activity but memories. It's not just about the end product,
finding some pause during an event allows everyone to connect. "
For shops, incorporating DIY crafts into events makes a lasting,
positive impact that now encompasses your venue, observed Kirsten
Field, Founder of Kids Crafts. " Children that attend the events spend
time crafting and creating their keepsake. When it's completed, they
(can) display the creation proudly in their room and each time they
look at it remember the place they created it, the story behind it, and
the sense of accomplishment they felt with their finished product. The
event is suddenly transformed from a one-time, fleeting activity to a
memory that reemerges each time the DIY keepsake is glanced at. "
These events can elevate any retail space into a bona fide party,
Field continued. " Hosting DIY crafting events for mothers/daughters
is a really fun idea. As the pandemic restrictions lift, we're seeing more
boutique stores offering these types of events. We're also seeing DIY
collaborations. For instance, a cookie decorating class, combined with
local caterers, floral designers, balloon designers and boutique shops
coming together for one event. They also open this up for a certain
price to influencers and photographers to get special photos. "
Whatever you create, ignore more complicated projects, Sim
concluded. " Ones that are simple tend to do better as not everyone
is " crafty " and it gives those who are more creative an opportunity
to expand on their creativity. Adding some DIY to your event or
celebrations don't have to break the bank, be complicated or over
the top! Focus on fun! "
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Summer 2022

Table of Contents for the Digital Edition of Summer 2022
