Summer 2024 - 20

COVER STORY
Urbanic's LA digs were dressed in chic red and white flags and a bicycle basket filled with gifts; inside, pet pics were in full swing as well as
the venue's famed wrapping acumen. All photographs courtesy of Urbanic.
12. All About Simplicity. While Urbanic's events are often the
yardstick by which other store's are measured, they may
decrease in number in '24. " This past year I would say we
produced a few too many events, " Woollen disclosed. " We
started with our Sweet Friday kick-off, and halfway through
the holiday season it felt like we were an 'event machine.'
[That] was good on one hand, as there was something for
everyone, but also not ideal on spreading out attendance and
mostly the exhaustion of our staff (including myself!) Next
year we will for sure streamline it all and keep it tight. "
13. Take It to Text. " We're also planning to prioritize our textto-shop
personal shopping options, " Matsler noted. " Over
20 Summer 2024 | STATIONERY TRENDS
the past year, texting customers gift ideas within their price
budget for various occasions has been very successful, so
we're going to lean into that even more this holiday season. "
14. Think Small. Sim is reflecting on her wins from 2023 and will
try to elevate those simple moments in a small but meaningful
way. " A lot of times I feel like small things make a big impact,
and ensuring every guest has an amazing experience while in
our shop makes a difference. The holiday season has always
been an extra special and magical time in our shop and we
feel so honored that so many choose to support our shop and
that we get to celebrate the holidays with so many through
our shop, our products and our team! "
Continues on page 22

Summer 2024

Table of Contents for the Digital Edition of Summer 2024

Table of Contents
Editor's Letter
Fresh Picks: Trending Up
Cover Story: Selling Xmas: '24 Edition
Occasions: The Power of In-Person
What's in the Cards: The Snail Mail Season
Summer Show Preview: The Palm-Sized Design Find
The GCA Desk: Honoring Mom — and the Mail
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Cause Related
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - Table of Contents
Summer 2024 - Editor's Letter
Summer 2024 - 5
Summer 2024 - Fresh Picks: Trending Up
Summer 2024 - 7
Summer 2024 - 8
Summer 2024 - 9
Summer 2024 - 10
Summer 2024 - 11
Summer 2024 - 12
Summer 2024 - 13
Summer 2024 - Cover Story: Selling Xmas: '24 Edition
Summer 2024 - 15
Summer 2024 - 16
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - Occasions: The Power of In-Person
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - 29
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - What's in the Cards: The Snail Mail Season
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - Summer Show Preview: The Palm-Sized Design Find
Summer 2024 - 39
Summer 2024 - The GCA Desk: Honoring Mom — and the Mail
Summer 2024 - 41
Summer 2024 - On Display
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - Event Calendar
Summer 2024 - 47
Summer 2024 - Advertiser Index
Summer 2024 - 49
Summer 2024 - P.S.: Cause Related
Summer 2024 - 51
Summer 2024 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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