OCCASIONS POWERof IN-PERSON The Custom offerings are bespoke again - but are best experienced off-screen BY SARAH SCHWARTZ EDITOR-IN-CHIEF Many an invitation suite is inspired by this board of exquisite letterpress samples at Sky of Blue Press & Papery in Rockaway Beach, California, with Audrey Hepburn breakfasting at Tiffany's witnessing it all! Image courtesy of James Wirth Photography. he custom invitation and stationery market has had quite a ride since the 21st century dawned. For many brides, ordering them went from perusing invitation albums in independent stores in the 2000s, to scrolling through Pinterest T and Instagram and ultimately purchasing them online from roughly 2010 onwards. However, the invitation tide may be turning. The Financial Times recently reported that the bespoke invitation segment is 26 Summer 2024 | STATIONERY TRENDS