access a raw data feed that enables them to conduct more customized research and analysis. Why is this technology beneficial to strength and conditioning coaches? Zebra's tracking technology can better inform and educate athletic trainers, strength and conditioning staffs and coaches to help improve the health and safety and development of players. For example, the data gleaned can be used by injured players who are rehabbing an injury or by coaches to make sure players aren't expending more than their bodies can handle during practice. 2020 Tech Guide | 7