June July 2024 - 15

CSCCa Strength Focus
Next, know your why and be confident in the how
of what you are programming. You may create the
highest-level program to give to your athletes but if
you do not understand the why behind what you are
programming, you will never sell it to them. Athletes
want to know why and you need to be able to explain
it in a way that is basic and digestible to them. There is
no need to get lost in the depths of science with your
athletes. Additionally, knowing your why is going to
help you be confident when implementing or defending
that program. Remember, a program is only as good
as your ability to coach it and how much your athletes
trust in you.
An often-missed concept that young strength
coaches can fail to comprehend is knowing how it
feels. Test yourself first. If you are going to program
something for athletes, make sure you have tried it
yourself beforehand, so you better understand what
specifically it is you are asking your athletes to do,
both mentally and physically. Because you know how
it should feel, you can better coach and cue your
athletes through the training session and cycle. That
said, do not forget all the stressors in our athletes' lives
that we may not be aware of. As strength coaches,
we manipulate physical stressors to attain certain
performance adaptations. Sport coaches are doing
the same with practice, and additional physical stress
must be considered when programming along with the
mental, emotional, and spiritual stressors outside of the
time spent training for their sport.
Another lost thought for young and eager strength
and conditioning coaches is communicating and
collaborating with their respective sport coaches-never
mind valuing their input. It is imperative to understand
what matters to them and what they want out of
their team, because it is their team, and it is our job to
support them. Every sport coach is different-some will
be entirely hands-off so long as their athletes remain
healthy and improve, while others want to be highly
involved. The priority must always be on building a
relationship with your sport coach to provide the best
training environment for your athletes.
Finally, what I believe to be the most important piece
is meeting your athletes where they are at-not where
you want them to be-and then bringing them with
you. It can be easy to assume or overestimate their
abilities. Simply because they are a Division 1 athlete or
they play a certain sport and that skill is a part of their
sport, it does not mean they are a good mover or even
coordinated. Even more, it is understood that the human
component comes before the athlete. Make it a priority
to care about them as a person first. Most athletes
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June July 2024

Table of Contents for the Digital Edition of June July 2024

Editors Letter: Elevating Excellence
Raising the Standards: Introducing the 2024 most valuable athletic trainers of the year
2024 State of the Industry: ATCs describe the landscape of high school sports in our annual survey
CSCCa Strength Focus
CPSDA Nutrition Focus
Need for Speed: The evolution of the football speed coach
InFocus: Exploring innovative modalities in athletic rehabilitation
Q&ATC: A conversation NYSATA President Lauren Stephenson
Teaching for Improvements: What promotes neuroplasticity?
NATA AT Expo Preview: See what the NATA 2024 Convention & AT Expo has in store for you
Therapy Focus
T&C Tech Guide
Sole Survivor: VKTRY Insoles’ advanced technology helps athletes reduce injuries
Optimal Oxygen: How VO2 Max test scores can correlate with athletic success
Product Marketplace
Ad Index
June July 2024 - 1
June July 2024 - 2
June July 2024 - 3
June July 2024 - Editors Letter: Elevating Excellence
June July 2024 - 5
June July 2024 - Raising the Standards: Introducing the 2024 most valuable athletic trainers of the year
June July 2024 - 7
June July 2024 - 8
June July 2024 - 9
June July 2024 - 2024 State of the Industry: ATCs describe the landscape of high school sports in our annual survey
June July 2024 - 11
June July 2024 - 12
June July 2024 - 13
June July 2024 - CSCCa Strength Focus
June July 2024 - 15
June July 2024 - 16
June July 2024 - 17
June July 2024 - CPSDA Nutrition Focus
June July 2024 - 19
June July 2024 - 20
June July 2024 - 21
June July 2024 - Need for Speed: The evolution of the football speed coach
June July 2024 - 23
June July 2024 - 24
June July 2024 - 25
June July 2024 - 26
June July 2024 - InFocus: Exploring innovative modalities in athletic rehabilitation
June July 2024 - A2
June July 2024 - A3
June July 2024 - A4
June July 2024 - A5
June July 2024 - A6
June July 2024 - A7
June July 2024 - A8
June July 2024 - Q&ATC: A conversation NYSATA President Lauren Stephenson
June July 2024 - 28
June July 2024 - 29
June July 2024 - Teaching for Improvements: What promotes neuroplasticity?
June July 2024 - 31
June July 2024 - 32
June July 2024 - NATA AT Expo Preview: See what the NATA 2024 Convention & AT Expo has in store for you
June July 2024 - 34
June July 2024 - 35
June July 2024 - 36
June July 2024 - 37
June July 2024 - Therapy Focus
June July 2024 - 39
June July 2024 - 40
June July 2024 - T&C Tech Guide
June July 2024 - Sole Survivor: VKTRY Insoles’ advanced technology helps athletes reduce injuries
June July 2024 - 43
June July 2024 - Optimal Oxygen: How VO2 Max test scores can correlate with athletic success
June July 2024 - 45
June July 2024 - 46
June July 2024 - 47
June July 2024 - 48
June July 2024 - Product Marketplace
June July 2024 - Ad Index
June July 2024 - 51
June July 2024 - 52
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https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2023
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/june-july-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/training-conditioning-video-playbook-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-may-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2022
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https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-may-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2019
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2019
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/may-june-2019
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