May 2021 - 16

Technology
who hails from three generations of custom
shoemakers. Patients with foot-related
problems have been seeking help from Rueda
and his team at Turnpike Comfort Footwear for
over 40 years, a large percentage of which are
referred by doctors.
Yet, these two unique healthcare
professionals share four striking similarities:
1. Athletes are prevalent among their patient
clientele
2. Each is known for providing services above
and beyond the pale
3. Both offer custom-made medical orthotics
but will recommend a more reasonable priced
over-the-counter (OTC) solution if it solves the
problem
4. Independently, each discovered a relatively
unknown, yet disruptive OTC insole technology
that has altered the way they treat foot ailments
Rueda works with athletic trainers at St John's
University to address the biomechanical needs
of individual athletes which, in most cases, are
treated with OTC orthotics. Since he began
recommending SelectFlex Arch Control Insoles,
Rueda has received good feedback from the
University Athletic Department, in addition
to having many repeat customers purchasing
additional pairs.
Rueda said, " The PowerLift Arch™ suspension
system in SelectFlex insoles was new technology
I didn't already have for my patients. It's the only
OTC orthotic that has an adjustment to increase
or decrease the pressure on the arch. The deep
heel cup also supplies additional stability not
always found in other OTC orthotics. "
16 | Training & Conditioning | Video Playbook 2021
The sports clientele at RMHP range from
beginners to Olympians and professional
teams, like the Dallas Cowboys, Denver
Broncos, and Tampa Bay Buccaneers. The
group prides itself on keeping abreast of
the latest industry research and technology
developments that could facilitate patient
performance and recovery. According to Dr.
Black, SelectFlex Arch Control Insoles fit that
category perfectly.
" What attracted me was the insole's
adjustability, " said Dr. Black. " This one product
can be modified to offer multiple solutions versus
having to use several different products. There's
nothing else like it on the market today. "
Dr. Black takes an integrative, holistic approach
to all aspects of human performance. He educates
patients on which shoes provide support, helps
them find resources, and even refers them to his
network of local footwear outlets that offer a wide
variety of styles that accommodate insoles. His
motto is, " If I treat you, I help you today. If I teach
you, I help you for a lifetime. "
Where SelectFlex is concerned, his patients
have commented on how well the insoles fit into
different types of footwear and easily transfer
from one shoe to another. To date, there have
been no returns or unsatisfied clientele.
Between the two specialists, SelectFlex
orthotics are being used to treat dozens of
patients each month. Both experts say they've
also been alerting other private practitioners
and specialty shoe stores to this new adjustable
arch technology, further underscoring their
mutual devotion to healing. n
May 2021

Table of Contents for the Digital Edition of May 2021
