May/June 2020 - 26

Hot/Cold Therapy
" [When I was younger] we used to just take a bag of peas or an ice pack and apply
that to the injured area. I think people are much more cognisant of cold therapy in the
last three to five years. "
- Bill Graessle, owner of the Polar Products
Hyperice, an athletic performance company that previously
only produced ice therapy products based in California,
understood the advantages of heat and compression therapy
and shifted accordingly. More than just treating acute injuries,
which its ICT product line still caters to, Hyperice wanted to
offer the full array of options at the disposal of the athlete.
" That's really what we're selling - a new mindset and
pillar of recovery in addition to the training itself in order
for the people to really take care of themselves, " Dan
Canina, director of global performance for Hyperice, said.
The company rolled out its new line of compression
therapy-based products, anchored by the Hypervolt and
accompanied with the Hypersphere and Hypersphere Mini,
and the Vyper foam roller.
" [These products] cycle through specific massage patterns
to mix the natural process of creating fluids at an increased
rate. They also flush out waste and accelerate the natural
recovery process, " Canina said.
And Hyperice's work garnered the attention of
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Cold Therapy and Cold-Water Immersion Systems to get athletes
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professional athletes. Future Hall of Fame guard Kobe
Bryant could be spotted on the sidelines using the Vyper
foam roller while he was playing with the Lakers. LeBron
James has been photographed in Hyperice's Venom
shoulder, a portable device that mixes heat and vibration.
Having a little bit of everything to offer to athletes was
part of the thinking when Hyperice acquired NormaTec,
another recovery and rehabilitation performance company.
NormaTec, located in Massachusetts, didn't reinvent the
wheel when it came to accelerating the athletic recovery
process, but may very well have sped it up with its Leg
PULSE. Whether an athlete's looking for a dynamic warm
up, increase circulation, reduce pain or get quick recovery
after training, the Leg PULSE can do it all.
" Rest is a weapon and I think [the] NormaTec plays
a large role in allowing our athletes to rest, recover,
and perform again, " Adam Douglas, manager of sports
performance for Hockey Canada, said in a testimonial on
NormaTec's website.
* Effective pain relief; promotes healing to specific body parts
* Designed for acute injury and post-operative recovery.
Also excellent for post-game recovery.
* Costs less that 1/10 that of Game Ready while providing all of
the same cold therapy benefits.
* Rapid Set-up and immersion of the athlete. System requires
just four to six 10-gallon containers of ice water.
* Effective immersion of the body, neck and back of the head.
Fits individuals up to seven feet tall and 400 lbs.
May be adjusted to fit smaller athletes.
POLAR PRODUCTS
26 | Training & Conditioning | May/June 2020
polarproducts.com
800-763-8423
http://www.polarproducts.com
May/June 2020

Table of Contents for the Digital Edition of May/June 2020
