October/November 2023 - 8

CSCCa Strength Focus
WINNING STRATEGY
How to influence and implement a winning team culture
By Greg Werner,
MS, MSCC, RSCC*E, SCCC,
CSCS*D, Assistant AD, Strength
& Conditioning, Virginia Tech
S
uccessful teams have a unified
culture that keeps everyone
organized, focused, and moving
in a positive direction.
It's very important for the athletes
to understand that there is one
team culture, and to hear and see
it being spoken and lived by all those involved
with the team - no one involved with the team can
function as an independent contractor and disrupt
the overall team culture.
In discussing his view on team culture, longtime
University of Texas strength coach and CSCCa legend,
Jeff " Mad Dog " Madden said, " It's extremely important
for all members of the athletics staff, from the janitors,
certified athletic trainers, sports dieticians, academic
advisors, equipment staff, to the entire coaching staff,
to be on the same page of winning and building a great
positive team culture. Anyone who has access to the team
should believe in and echo the head coach's vision. "
8 | Training & Conditioning | October/November 2023
When asked
about his
experience
working with
head coaches
in both college
and the NFL and influencing team culture, Johnny
Parker, a three-time Super Bowl Champion strength
coach, said, " Belief in the same core values about how
to coach, lead, and motivate are paramount. The head
coach must have a strength coach who shares his core
beliefs about how to coach. The values of the coaching
staff must reflect those of the head coach. In time,
the team will be of like mind as the head coach and
will prepare and play the way the head coach wants
them to. "
With that understood, properly educated, certified,
and experienced strength and conditioning coaches
are experts at developing athletes' mental and physical
performance traits and abilities necessary to practice,
perform, and succeed at their sport, and they are
essential to bolstering the adherence of the team
culture.
But what does it take to be a successful strength and
conditioning coach?

October/November 2023

Table of Contents for the Digital Edition of October/November 2023

Editors Letter: The strength of a team
CSCCa Strength Focus: How to influence and implement a winning team culture
Strength Training Facilities of Excellence
2023 Strength Coaches Survey Results
CPSDA Nutrition Focus: Why pre-workout may not be the answer
Training & Conditioning’s Innovative Products for 2024
Therapy Focus: Narrative shift surrounding cannabinoids
Product Marketplace
Ad Index
October/November 2023 - 1
October/November 2023 - 2
October/November 2023 - 3
October/November 2023 - Editors Letter: The strength of a team
October/November 2023 - 5
October/November 2023 - 6
October/November 2023 - 7
October/November 2023 - CSCCa Strength Focus: How to influence and implement a winning team culture
October/November 2023 - 9
October/November 2023 - 10
October/November 2023 - 11
October/November 2023 - 12
October/November 2023 - Strength Training Facilities of Excellence
October/November 2023 - 14
October/November 2023 - 15
October/November 2023 - 16
October/November 2023 - 17
October/November 2023 - 18
October/November 2023 - 19
October/November 2023 - 20
October/November 2023 - 21
October/November 2023 - 2023 Strength Coaches Survey Results
October/November 2023 - 23
October/November 2023 - 24
October/November 2023 - 25
October/November 2023 - CPSDA Nutrition Focus: Why pre-workout may not be the answer
October/November 2023 - 27
October/November 2023 - Training & Conditioning’s Innovative Products for 2024
October/November 2023 - 29
October/November 2023 - Therapy Focus: Narrative shift surrounding cannabinoids
October/November 2023 - 31
October/November 2023 - 32
October/November 2023 - Product Marketplace
October/November 2023 - Ad Index
October/November 2023 - 35
October/November 2023 - 36
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2024
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2024
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/june-july-2024
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-may-2024-purchasing-guide
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-march-2024
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2023
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/2023-video-playbook
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/june-july
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/tc-april-may
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2023
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/june-july-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/training-conditioning-video-playbook-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-may-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2022
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/june-july-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/may-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-may-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2021
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/may-june-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/april-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/march-april-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/february-2020
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/october-november-2019
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/august-september-2019
https://www.nxtbook.com/greatamericanmediaservices/Training-and-Conditioning/may-june-2019
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