April 2024 - 33

FARM MARKET & AGRITOURISM
Member engagement activities
Organize engaging activities to foster a sense of
community among CSA members. Host farm tours,
cooking workshops or tasting events, where members
can connect with each other and learn more about
agriculture. Encourage members to participate in
volunteer opportunities on the farm, strengthening their
bond with the farm and its community.
Loyalty rewards program
Implement a loyalty rewards program to incentivize
repeat membership and referrals. Offer discounts,
freebies or exclusive perks to long-term members or
those who refer new members to the CSA program.
Recognize and appreciate members' loyalty through
personalized thank-you notes or special gifts, reinforcing
their commitment to supporting local agriculture.
Educational resources
Provide educational resources to empower members
with knowledge about farming practices, seasonal
produce and cooking techniques. Share recipes, meal
planning tips and preservation methods to help members
make the most out of their CSA shares. Consider hosting
webinars or sending out informative newsletters to
educate and engage members throughout the season.
Continuous improvement
Regularly evaluate and improve your CSA program
based on member feedback and market trends. Be
open to experimentation and innovation, whether it's
introducing new crops, refining distribution methods
or enhancing customer service. Demonstrate a
commitment to continuous improvement, showing
members that their input is valued and acted upon.
By implementing these effective retention strategies,
CSA programs can strengthen relationships with
members, foster community connections, and ensure
long-term sustainability and success.
Brian Moyer is an educational
program associate with Penn State
Extension. As founder of PA Farm
Markets LLC and founder and manager
of the Skippack Farmers Market, Moyer
specializes in assisting farmers markets,
retail farm markets, direct-to-consumer
sales, and new and beginning farmers with marketing,
business and regulatory issues.
* Gentle: Sorts by size without bruising peaches, apples, mushrooms
and fresh tomatoes.
* Accurate: Precisely grades grape tomatoes, cherries, nuts and small
berries, maintaining that accuracy for larger products including
cantaloupes and pineapple.
* Fast: Thirteen standard models custom-designed to meet your needs.
Sort from 1,000 lbs./hr to 150,000 lbs./hr.
* Simple: Effective but simple design provides a rugged, low cost, low
maintenance machine at a high value to our customers. It can even be
used in the field!
* Versatile: Specialized rollers allow for accurate sizing of round products
(potatoes, onions and citrus), long products (carrots, russets and
cucumbers) and irregular products (bell peppers, jalapenos and garlic.
KERIAN MACHINES INC.
1709 Hwy 81 S, P.O. Box 311, Grafton, N.D. 58237
Phone: (701) 352-0480 * Fax: (701) 352-3776
Web site: www.kerian.com * E-Mail: sales@kerian.com
VEGETABLEGROWERSNEWS.COM | 33
http://www.rockfordpack.com http://www.kerian.com http://www.VEGETABLEGROWERSNEWS.COM
April 2024

Table of Contents for the Digital Edition of April 2024
