December 2021 - 41

CONTROLLED ENVIRONMENT AGRICULTURE
inside the facility, but there aren't
internal sidewalls, which means more
interior space.
" We can get 6,800 plants in that
structure alone, " Wall said.
All of the tomatoes grown by
Ineichen's Tomatoes are indeterminates.
Without sidewalls, it takes less time
going between the gutter-connected
greenhouses when tying up tomatoes
and performing other chores.
The COVID-19 pandemic made
2020 an odd year. The Iowa City
Farmers' Market is a mainstay of
Ineichen's Tomatoes, and it stopped
all normal operations, instead going
to online marketing.
" We would upload our product
availability for the week, " Wall said.
People could then order the
type and quantity of the available
vegetables they wanted.
" I would get a pick list of everything
ordered, " Wall said.
Ineichen's would prepare the orders and
drop them off at a predetermined location
for a drive-through pick up by customers.
" If someone ordered from six vendors,
all six orders were put together into one
order, and it was carried out to people's
cars, " Wall said. " Our sales numbers
for Iowa City were phenomenal. It was
genius. They did it right. "
The Cedar Rapids Downtown Farmers'
Ineichen's Tomatoes also has about 5,500 pepper plants - most of them bell peppers in all colors. Employees, including Miranda
Rubinate, help Ineichen's sell product at six farmers' markets. The operation also supplies two grocery store chains. Photo: Dean Peterson
Market also went to a pre-order system in
2020. This market went to a circular drive
where customers could drive around and
pick up their pre-orders from the vendors.
Other markets made similar
innovations.
Wholesale sales to grocery stores
increased significantly in 2020 for a
variety of reasons. Farmers' markets
operated under COVID restrictions,
people were hesitant to go out into
crowds, and some stores offered curbside
pickup and home delivery options.
There were challenges that year, and
the tomatoes had to be sold differently
than ever before, but " Overall, we weren't
hugely affected, " Wall said. " We were
very fortunate. " VGN
GREENHOUSES
ANY CLIMATE,
ANY CROP
FOR OVER
40 YEARS
GROWSPAN HAS
BEEN HELPING
GROWERS
ENERGY-EFFICIENT DESIGNS
ENVIRONMENTAL CONTROL
EXPERT CONSULTATION
IN-HOUSE SERVICES
www.growspan.com
877.835.9996
VGN | DECEMBER 2021 | 39

http://www.growspan.com

December 2021

Table of Contents for the Digital Edition of December 2021

December 2021 - 1
December 2021 - 2
December 2021 - 3
December 2021 - 4
December 2021 - 5
December 2021 - 6
December 2021 - 7
December 2021 - 8
December 2021 - 9
December 2021 - 10
December 2021 - 11
December 2021 - 12
December 2021 - 13
December 2021 - 14
December 2021 - 15
December 2021 - 16
December 2021 - 17
December 2021 - 18
December 2021 - 19
December 2021 - 20
December 2021 - 21
December 2021 - 22
December 2021 - 23
December 2021 - 24
December 2021 - 25
December 2021 - 26
December 2021 - 27
December 2021 - 28
December 2021 - 29
December 2021 - 30
December 2021 - 31
December 2021 - 32
December 2021 - 33
December 2021 - 34
December 2021 - 35
December 2021 - 36
December 2021 - 37
December 2021 - 38
December 2021 - 39
December 2021 - 40
December 2021 - 41
December 2021 - 42
December 2021 - 43
December 2021 - 44
December 2021 - 45
December 2021 - 46
December 2021 - 47
December 2021 - 48
December 2021 - 49
December 2021 - 50
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-2025-digital-seed-guide
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
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https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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