December 2023 - 82

FARM MARKET & AGRITOURISM
Revolutionize customer relationships
By automating these tasks, businesses can
effectively target their audience, nurture leads and
optimize marketing efforts. From email marketing
and social media posting to customer segmentation
and analytics, marketing automation provides a way to
engage potential and existing customers.
I
n the rapidly evolving digital landscape, businesses
are continually seeking innovative ways to connect
with their customers. One of the most potent
strategies that has emerged in recent years is the
seamless integration of marketing automation and
personalized engagement techniques.
This dynamic duo has not only transformed the way
companies approach marketing initiatives, they have
redefined the customer experience, creating deeper
relationships and driving market growth.
The rise of marketing automation
Marketing automation involves the use of software
platforms and technologies to streamline marketing
tasks, automate repetitive processes and analyze
customer interactions.
Personalized engagement
In an era where customers are inundated with generic
marketing messages, personalized engagement has
emerged as the key differentiator.
Personalization involves tailoring marketing
strategies and content to individual customer
preferences, behaviors and demographics. By
leveraging data analytics and machine learning
algorithms, businesses can gain insights into customer
behavior, enabling them to create highly personalized
and relevant experiences.
When marketing automation is coupled with
personalized engagement, businesses can create
compelling customer journeys that resonate with their
audience on a personal level.
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December 2023

Table of Contents for the Digital Edition of December 2023

Editor's Letter
Watermelon Pressures
Battling food insecurities
40 Under 40 Class of 2023
Michigan Vegetable Council's proactive approach
2023: Year in review
Great Lakes EXPO News: Mastering pest management
Great Lakes EXPO News: Stop the Rot project
2024 Buyers' Guide
Consider automatic irrigation control systems
Autonomous tech invades the 'salad bowl'
Robotic risk
Robots perform field work
Cover crop mixes
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Business: Effective succession planning
Classifieds
Advertiser Index
December 2023 - 1
December 2023 - 2
December 2023 - 3
December 2023 - Editor's Letter
December 2023 - 5
December 2023 - Watermelon Pressures
December 2023 - 7
December 2023 - 8
December 2023 - 9
December 2023 - 10
December 2023 - 11
December 2023 - Battling food insecurities
December 2023 - 13
December 2023 - 14
December 2023 - 15
December 2023 - 16
December 2023 - 40 Under 40 Class of 2023
December 2023 - 18
December 2023 - 19
December 2023 - 20
December 2023 - 21
December 2023 - 22
December 2023 - 23
December 2023 - 24
December 2023 - 25
December 2023 - 26
December 2023 - 27
December 2023 - 28
December 2023 - 29
December 2023 - Michigan Vegetable Council's proactive approach
December 2023 - 31
December 2023 - 32
December 2023 - 33
December 2023 - 2023: Year in review
December 2023 - 35
December 2023 - 36
December 2023 - 37
December 2023 - Great Lakes EXPO News: Mastering pest management
December 2023 - 39
December 2023 - 40
December 2023 - Great Lakes EXPO News: Stop the Rot project
December 2023 - 42
December 2023 - 2024 Buyers' Guide
December 2023 - 44
December 2023 - 45
December 2023 - 46
December 2023 - 47
December 2023 - 48
December 2023 - 49
December 2023 - 50
December 2023 - 51
December 2023 - 52
December 2023 - 53
December 2023 - 54
December 2023 - 55
December 2023 - 56
December 2023 - 57
December 2023 - 58
December 2023 - 59
December 2023 - 60
December 2023 - 61
December 2023 - 62
December 2023 - 63
December 2023 - 64
December 2023 - 65
December 2023 - 66
December 2023 - Consider automatic irrigation control systems
December 2023 - Autonomous tech invades the 'salad bowl'
December 2023 - 69
December 2023 - 70
December 2023 - 71
December 2023 - Robotic risk
December 2023 - 73
December 2023 - 74
December 2023 - 75
December 2023 - Robots perform field work
December 2023 - 77
December 2023 - 78
December 2023 - 79
December 2023 - Cover crop mixes
December 2023 - 81
December 2023 - Farm Market & Agritourism: Revolutionize customer relationships
December 2023 - 83
December 2023 - Ag Labor Review: DOL's end run
December 2023 - 85
December 2023 - Business: Effective succession planning
December 2023 - 87
December 2023 - Classifieds
December 2023 - 89
December 2023 - Advertiser Index
December 2023 - 91
December 2023 - 92
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
https://www.nxtbookmedia.com