December 2023 - 83

FARM MARKET & AGRITOURISM
Data-driven insights
Marketing automation tools collect vast amounts of
data regarding customer interactions and behaviors.
By analyzing this data, businesses can gain valuable
insights into customer preferences, enabling them to
create targeted and relevant content.
Segmentation and targeting
With marketing automation, businesses can
segment their audience based on various criteria
such as location, purchase history and browsing
behavior. Personalized engagement techniques then
allow businesses to deliver tailored content and
offers to specific segments, increasing the likelihood
of conversions.
Behavioral Triggers
Marketing automation platforms enable the setup of
behavioral triggers, such as abandoned cart emails or
product recommendations based on past purchases.
These triggers, when personalized, create a sense of
individualized attention, nudging customers towards
making a purchase.
Multi-Channel Consistency
Personalized content can be seamlessly integrated
across multiple marketing channels, ensuring a consistent
and cohesive experience for customers. Whether it's
email, social media or website interactions, customers
receive a unified and personalized brand message.
The rise of marketing automation and personalized
engagement has ushered in a new era of customercentric
marketing. Businesses that harness the
power of these technologies can create meaningful
interactions, build lasting customer relationships and
stay ahead in today's competitive market. As technology
continues to advance, the synergy between marketing
automation and personalized engagement is poised to
reshape the future of marketing, driving unparalleled
success for businesses and enriching the customer
experience like never before.
Brian Moyer is an educational program associate with
Penn State Extension. As founder of PA Farm Markets
LLC and founder and manager of the Skippack Farmers
Market, Moyer specializes in assisting farmers
markets, retail farm markets, direct-to-consumer
sales, new and beginning farmers with marketing,
business and regulatory issues.
Kraft
Grocery
Bag
Imprint Available
By your side for 60 years!
Serving the fresh Produce
industry since 1959.
www.rockfordpack.com | (800)444-7225
VEGETABLEGROWERSNEWS.COM | 83
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December 2023

Table of Contents for the Digital Edition of December 2023

Editor's Letter
Watermelon Pressures
Battling food insecurities
40 Under 40 Class of 2023
Michigan Vegetable Council's proactive approach
2023: Year in review
Great Lakes EXPO News: Mastering pest management
Great Lakes EXPO News: Stop the Rot project
2024 Buyers' Guide
Consider automatic irrigation control systems
Autonomous tech invades the 'salad bowl'
Robotic risk
Robots perform field work
Cover crop mixes
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Business: Effective succession planning
Classifieds
Advertiser Index
December 2023 - 1
December 2023 - 2
December 2023 - 3
December 2023 - Editor's Letter
December 2023 - 5
December 2023 - Watermelon Pressures
December 2023 - 7
December 2023 - 8
December 2023 - 9
December 2023 - 10
December 2023 - 11
December 2023 - Battling food insecurities
December 2023 - 13
December 2023 - 14
December 2023 - 15
December 2023 - 16
December 2023 - 40 Under 40 Class of 2023
December 2023 - 18
December 2023 - 19
December 2023 - 20
December 2023 - 21
December 2023 - 22
December 2023 - 23
December 2023 - 24
December 2023 - 25
December 2023 - 26
December 2023 - 27
December 2023 - 28
December 2023 - 29
December 2023 - Michigan Vegetable Council's proactive approach
December 2023 - 31
December 2023 - 32
December 2023 - 33
December 2023 - 2023: Year in review
December 2023 - 35
December 2023 - 36
December 2023 - 37
December 2023 - Great Lakes EXPO News: Mastering pest management
December 2023 - 39
December 2023 - 40
December 2023 - Great Lakes EXPO News: Stop the Rot project
December 2023 - 42
December 2023 - 2024 Buyers' Guide
December 2023 - 44
December 2023 - 45
December 2023 - 46
December 2023 - 47
December 2023 - 48
December 2023 - 49
December 2023 - 50
December 2023 - 51
December 2023 - 52
December 2023 - 53
December 2023 - 54
December 2023 - 55
December 2023 - 56
December 2023 - 57
December 2023 - 58
December 2023 - 59
December 2023 - 60
December 2023 - 61
December 2023 - 62
December 2023 - 63
December 2023 - 64
December 2023 - 65
December 2023 - 66
December 2023 - Consider automatic irrigation control systems
December 2023 - Autonomous tech invades the 'salad bowl'
December 2023 - 69
December 2023 - 70
December 2023 - 71
December 2023 - Robotic risk
December 2023 - 73
December 2023 - 74
December 2023 - 75
December 2023 - Robots perform field work
December 2023 - 77
December 2023 - 78
December 2023 - 79
December 2023 - Cover crop mixes
December 2023 - 81
December 2023 - Farm Market & Agritourism: Revolutionize customer relationships
December 2023 - 83
December 2023 - Ag Labor Review: DOL's end run
December 2023 - 85
December 2023 - Business: Effective succession planning
December 2023 - 87
December 2023 - Classifieds
December 2023 - 89
December 2023 - Advertiser Index
December 2023 - 91
December 2023 - 92
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https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
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https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
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https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
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https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
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https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
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