December 2024 - 15

PROCESSING
to can
W
Sacramento Valley for more than 50 years. Muller
hen it comes to fruit and vegetable production,
California is America's superpower. The state's
ideal climate for vegetable production helps
make it the third largest producer of processed tomatoes
in the world.
Pacific Coast Producers is one major regional producer.
Sixteen of its 150 family farms grow and can 50% of all
private label tomatoes produced in North America within
the Central and Northern California region.
In recent years, the company has ramped up its focus
on more sustainable production, and its sustainability
story provides an example of big results from small
changes - from field to can.
Boosting sustainable production
in the field
Frank Muller and his family have been farming in
is owner of M Three Ranches and chair of Pacific
Coast Producers, and is recognized as a leader in the
production of organically and conventionally grown field
crops, especially tomatoes.
Muller, his two sons, and Rudy Lucero, district
manager of tomato field operations, work to produce
high-value crops as sustainably as possible. This
means reducing reliance on pesticides and herbicides,
carefully managing water usage and adopting
technology that helps reduce waste and greenhouse
gas emissions.
Each season, Lucero meets with the managers of
Pacific Coast Producers' processing plant and provides
them with a list of 30 varieties to choose from. Varieties
are selected, in part, based on the ability to adapt to
climate variability. The process has paid off, as the past
three years have been drought years.
To boost water-use efficiency, Muller invested in drip
irrigation. His decision to do so was based on University
of California, Davis studies that showed tomatoes need
a lot less water than previously thought. The investment
cost $1,500 per acre but cut water usage by 40% and
increased yields by 25%.
An investment in harvest equipment with camera
technology has enabled better sorting of tomatoes and
the removal of foreign material quickly and efficiently.
Using sorting technology has allowed M Three Ranches
VEGETABLEGROWERSNEWS.COM | 15

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December 2024

Table of Contents for the Digital Edition of December 2024

Editor’s Letter
Talking Tech
Investing in your plant health
Watermelon tests
From farm to can
Cucumber powerhouse
Maximizing crop yield, sustainability at the Great Lakes EXPO
Introducing the 40 Under 40 Class of 2024
2025 VGN Buyers Guide
Veg Connections
Farm Market & Agritourism
Ag Labor Review
Business
Industry News
Events
Classifieds
Ad Index
December 2024 - 1
December 2024 - 2
December 2024 - 3
December 2024 - Editor’s Letter
December 2024 - 5
December 2024 - Talking Tech
December 2024 - 7
December 2024 - Investing in your plant health
December 2024 - 9
December 2024 - Watermelon tests
December 2024 - 11
December 2024 - 12
December 2024 - 13
December 2024 - From farm to can
December 2024 - 15
December 2024 - 16
December 2024 - 17
December 2024 - Cucumber powerhouse
December 2024 - 19
December 2024 - 20
December 2024 - 21
December 2024 - 22
December 2024 - 23
December 2024 - Maximizing crop yield, sustainability at the Great Lakes EXPO
December 2024 - 25
December 2024 - 26
December 2024 - Introducing the 40 Under 40 Class of 2024
December 2024 - 28
December 2024 - 29
December 2024 - 30
December 2024 - 31
December 2024 - 32
December 2024 - 33
December 2024 - 34
December 2024 - 2025 VGN Buyers Guide
December 2024 - 36
December 2024 - 37
December 2024 - 38
December 2024 - 39
December 2024 - 40
December 2024 - 41
December 2024 - 42
December 2024 - 43
December 2024 - 44
December 2024 - 45
December 2024 - 46
December 2024 - 47
December 2024 - 48
December 2024 - 49
December 2024 - 50
December 2024 - 51
December 2024 - 52
December 2024 - 53
December 2024 - Veg Connections
December 2024 - 55
December 2024 - Farm Market & Agritourism
December 2024 - 57
December 2024 - Ag Labor Review
December 2024 - 59
December 2024 - Business
December 2024 - 61
December 2024 - Industry News
December 2024 - Events
December 2024 - Classifieds
December 2024 - 65
December 2024 - Ad Index
December 2024 - 67
December 2024 - 68
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
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https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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