FARM MARKET & AGRITOURISM Effective pricing methods for produce at farmers markets to set your selling price. This method provides a straightforward way to ensure you cover all your costs and generate a profit. Regularly review your costs to ensure accuracy. Changes in production or market conditions may require adjustments to maintain profitability. S etting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability for your business. There are many methods for setting prices. Let's explore six common pricing methods for produce at farmers markets. AVOID " PRICE WARS " WITH Cost-plus pricing Determine the total cost of producing, transporting and selling your produce. Add a desired profit margin COMPETITORS - IT IS A RACE TO THE BOTTOM WITH NO WINNERS. Competitive pricing Analyze the prices of similar produce at the market. Set your prices in line with competitors. Avoid " price wars " with competitors - it is a race to the bottom with 30 | FEBRUARY 2024http://www.rockfordpack.com http://noursefarms.com