February 2024 - 31

FARM MARKET & AGRITOURISM
Psychological pricing
Set prices just below a whole number (e.g., $2.99
instead of $3.00) to create a perception of lower cost.
This Influences customer perceptions and can make
your prices appear more attractive.
Balance psychological pricing with other methods to
maintain transparency and build trust with customers.
Selecting the right pricing method for your produce
There are a number of pricing strategies you can use.
Carefully consider which ones might be best for your
business. Photo by Brian Moyer.
no winners. This method helps your produce remain
competitive and encourages price-sensitive shoppers to
choose your products.
Be aware of the quality of your produce compared to
competitors. If your quality is superior, you may justify
slightly higher prices.
Value-based pricing
Determine the unique qualities of your produce, such
as organic certification, freshness, or unique varieties.
Set prices based on the perceived value by customers.
This method allows you to capture the value your
produce brings to customers, potentially supporting
higher price points.
Clearly communicate the value proposition to
customers through signage, conversations, and
marketing materials.
Dynamic pricing
Adjust prices based on factors such as seasonal
demand, weather conditions or surplus inventory.
Consider discounts for bulk purchases. This maximizes
revenue by adapting to changing market conditions and
customer behaviors.
Monitor market trends, customer preferences and
inventory levels to make timely adjustments.
Bundle pricing
Group related products or offer discounts for
purchasing multiple items. For example, sell a bundle
of assorted vegetables or a combination of fruits
at a discounted price. Bundling encourages larger
purchases, increases customer satisfaction, and helps
move surplus inventory.
Ensure the bundled items complement each other,
and the overall package represents a good deal for
customers.
Keeping it Green
Made of Sustainable PETE since 1994
!
Visit our website at www.ProducePackaging.com
Email: order@ProducePackaging.com
Call toll free at: 1-800-644-8729
Join our mailing list
Text CLAMSHELL to 22828 to get started
VEGETABLEGROWERSNEWS.COM | 31
Need Clamshells?
ProducePackaging.com®
Kurt Zuhlke & Associates, Inc.
FOR ALL YOUR
PRODUCE PACKAGING NEEDS
at farmers markets requires careful consideration
of various factors, including costs, market dynamics
and customer preferences. By employing a thoughtful
approach and staying attuned to market conditions,
you can strike the right balance between attracting
customers and ensuring the financial sustainability of
your produce-growing venture.
Experiment with different pricing strategies, gather
feedback from customers, and adapt your approach
to maximize success in the vibrant and competitive
farmers market environment.
Brian Moyer is an educational program associate with
Penn State Extension. As founder of PA Farm Markets
LLC and founder and manager of the Skippack Farmers
Market, Moyer specializes in assisting farmers markets,
retail farm markets, direct-to-consumer sales, and new
and beginning farmers with marketing, business and
regulatory issues.
http://www.ProducePackaging.com http://www.VEGETABLEGROWERSNEWS.COM
February 2024

Table of Contents for the Digital Edition of February 2024
