February 2025 - 26

FARM MARKET & AGRITOURISM
BY BRIAN MOYER | PENN STATE EXTENSION
Getting ready for the farmers market season
I
n my great-grandfather's diary of
his farming activities, you will find
entries for most Saturdays that
say " in market. " One can imagine
what it took in the late 1800s to get
ready to be " in market. "
While it is easier to get to
market today, anyone who sells
at a farmers market can tell you
that the preparation takes much
longer. Winter is usually the time
for planning the growing season.
But, as we all know, growing means
we also need to sell it, so winter is
also a good time to prepare for the
market season.
Market patrons will want to buy
from vendors whose products
appear clean and high-quality, with
clear pricing and attractive displays.
You can significantly increase
your market day bottom line by
evaluating how you plan to sell your
products at the farmers market.
Here are some things customers
(and market managers) will expect
to see from you:
Signage
Clean, colorful and consistent
signage is a must. Customers do
not want to have to ask you the price
of your produce. They are already
trying to step outside their shopping
routine to come to the market and
purchase something. Don't make
them work any harder than they
have to. Signs should have:
* Clear handwriting
* Price
* Name of the item
* What's unique or different
about it? Is it an heirloom
variety? Special flavor? Hot,
mild or sweet?
* A whiteboard or chalkboard is
a simple way to let folks know
what is in season this week or
what is on special
Canopy
Have a good quality canopy
and always use it, even on good
weather days. A clean canopy looks
professional. It is your " store. " It also
helps to keep your products clean
and cool, which will go a long way
in maintaining the quality people
expect to find at a farmers market.
Displays
Rule number one: no products on
the ground!
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February 2025

Table of Contents for the Digital Edition of February 2025

Editor's Letter
GL EXPO Bus Tour
Michigan Vegetable Council honors industry leaders
2024 Fruit & Vegetable 40 Under Forty award winners
Vertical integration
2025 pest survey report
Pest challenges
Farm Market & Agritourism
Ag Labor Review
Classifieds
Advertiser Index
February 2025 - 1
February 2025 - 2
February 2025 - 3
February 2025 - Editor's Letter
February 2025 - 5
February 2025 - GL EXPO Bus Tour
February 2025 - 7
February 2025 - 8
February 2025 - 9
February 2025 - Michigan Vegetable Council honors industry leaders
February 2025 - 11
February 2025 - 2024 Fruit & Vegetable 40 Under Forty award winners
February 2025 - 13
February 2025 - Vertical integration
February 2025 - 15
February 2025 - 16
February 2025 - 17
February 2025 - 18
February 2025 - 19
February 2025 - 2025 pest survey report
February 2025 - 21
February 2025 - 22
February 2025 - 23
February 2025 - Pest challenges
February 2025 - 25
February 2025 - Farm Market & Agritourism
February 2025 - 27
February 2025 - Ag Labor Review
February 2025 - 29
February 2025 - Classifieds
February 2025 - Advertiser Index
February 2025 - 32
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https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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