July-August - 9

GROWER PROFILE
Baby arugula is the farms' specialty.
to expand production of carrots, which have long
maturity dates.
Cooper advises new growers to start small
and grow attainable crops. Growers shouldn't
cultivate 10 acres if they can't find an outlet for
the production. Instead, to gain a customer base,
whether restaurants or farmers markets, start with
something like four acres, do well with it and grow
from there.
" You don't want to expand too much, " Cooper said.
" This compares to the American model where you do
as much as you can. But, it's important to start small
and master that versus doing everything at once.
" Specialize in certain crops to give your name
something recognizable, a specialty. Focus on a
couple of things and do those really well, growing
from there. "
Sugar Top began when the Coopers relocated
from Fort Lauderdale after the workers comp
and insurance company that Jessica worked for
transferred employees to the Orlando area. Jordan
was in management for a major retail store. The
couple fell in love with the region and found land at
the time more affordable than in south Florida.
The joy of farming for the Coopers is doing
something for society versus focusing on
making money.
" It boils down to simple living and helping society,
which is easy to forget, " Jordan Cooper said. " One
thing that was missing from my life before farming
was how if what I did was making a difference in the
world and helping society in a greater way. So many
jobs don't do that.
" It's the purpose of it (farming) and what you're
bringing to the table and how you're helping your
local community, " he said. " It's improving our society
and the local economy. "
VEGETABLEGROWERSNEWS.COM | 9

http://crophesy.com http://www.VEGETABLEGROWERSNEWS.COM

July-August

Table of Contents for the Digital Edition of July-August

Editor's Letter
Grower Profile: Central Florida leafy greens
GLVPN Veg Connection: Vegetable crop yields
Organic Grower
Ag Tech: Fields of drones
Plant & Soil Health: Fusarium wilt
Great Lakes EXPO News: Connecting growers through the digital market space
Farm Market & Agritourism: Agreements between growers provide additional opportunities
Ag Labor Review
Classifieds
Advertiser Index
July-August - 1
July-August - 2
July-August - 3
July-August - Editor's Letter
July-August - 5
July-August - Grower Profile: Central Florida leafy greens
July-August - 7
July-August - 8
July-August - 9
July-August - GLVPN Veg Connection: Vegetable crop yields
July-August - 11
July-August - 12
July-August - 13
July-August - 14
July-August - Organic Grower
July-August - 16
July-August - 17
July-August - 18
July-August - 19
July-August - 20
July-August - 21
July-August - 22
July-August - 23
July-August - 24
July-August - 25
July-August - 26
July-August - 27
July-August - 28
July-August - Ag Tech: Fields of drones
July-August - 30
July-August - 31
July-August - Plant & Soil Health: Fusarium wilt
July-August - 33
July-August - 34
July-August - 35
July-August - Great Lakes EXPO News: Connecting growers through the digital market space
July-August - 37
July-August - Farm Market & Agritourism: Agreements between growers provide additional opportunities
July-August - 39
July-August - Ag Labor Review
July-August - 41
July-August - Classifieds
July-August - Advertiser Index
July-August - 44
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