June 2019 - 5

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Enza Zaden is launching new
varieties in two field days, one
in Florida and the other in San
Juan Bautista , California.
The Florida field day, which
occurred on May 14, focused on
watermelon, tomatoes, peppers
and squash. Growers saw some
of Enza Zaden's outstanding
new zucchini varieties, such as
Green Machine and Dunja, both
of which boast higher yield and
better disease resistance. In
addition, Enza Zaden had new
genetics to see which offer
reduced spines on the vines and
early fruit production.
Growers also saw three new
green bell peppers with bacterial
leaf spot resistance and provided
feedback to the Enza Zaden
breeding team. " We wanted
to learn what
growers see and
how we here
at Enza Zaden
can stay at the
forefront in the
ever-evolving
pest and climate
change issues
growers face. Group-think
is how we can stay on top of
these issues, so field days are
imperative to allow exchange of
information between our team
and growers, " said Adrienne
Shelton, organic product
specialist for the East Coast.
" At each research station, we
Adrienne
Shelton
have conventionally managed
and organically managed
plots. The section of land that
is certified organic follows
all USDA requirements, with
inspections yearly, " Shelton
said. Shelton noted that the
stations are set
up like this to
demonstrate
organic variety
performance
as well as to
enable early
stage breeding
and selection.
Additionally, the shared space
ensures that organic varieties
are exceptional performers.
Jean-Francois Thomin,
together, such as Burgundy, the
new red tango, with Ezrilla, a
green variety.
Besides EazyLeaf, the
Jean-Francois
Thomin
marketing manager for Enza
Zaden North America Inc., says
field days are also about how
growers can improve production
costs. This can be anything from
the higher yield and uniformity,
plus better shelf life with newer
varieties. " Since we have smaller
teams focused on specific
regions, we are able to adapt our
breeding priorities very quickly, "
Thomin said.
The upcoming California Field
Days will focus on different
crops. The new lettuces, endive
and Eazyleaf® products will
be in the spotlight in San Juan
Bautista. Shaina
Bronstein,
organic sales
representative
for northwestern
U.S. and
western Canada,
is excited about
the new pairings
available in the
EazyLeaf line.
The greens in the EazyLeaf line
are designed to be a teenaged
size lettuce; by cutting off the
base, the greens will be springmix-sized.
The varieties in this
line are designed to be paired
California field day will focus
on a new endive with proven
genetics from Europe. Enza
Zaden will allow growers to
trial new varieties. The line
includes " adaptable varieties
and field growing characteristics
such as uprightness and yield.
New varieties Maratoneta and
Benefine are curly and tres fin,
respectively, " Bronstein said.
Enza Zaden's
goals for these
field days are
to get solid
grower feedback
on the new
varieties and
on what should
be developed
next, plus to learn more about
what growers are hearing from
wholesale buyers and farmers
market attendees alike.
" Nothing replaces looking
looking a " Nothing replaces
"
t products in
the field with growers.
The feedback and new
ideas that result from
these conversations
are invaluable.
- Jean-Francois Thomin
at products in the field with
growers. The
feedback and
new ideas that
result from these
conversations are
invaluable. "
Growers are
encouraged to make
an appointment for
the California field
days, which will
occur on June 11-13. To register
for an appointment, growers
should email customer.service@
enzazaden.com.
Florida's field day ran May 14,
2019.
Enza Zaden / Vitalis Organic Seeds - FLORIDA | 27610 Crosby Rd, Myakka City, FL 34251
Enza Zaden / Vitalis Organic Seeds - CALIFORNIA | 525 Lucy Brown Rd, San Juan Bautista, CA 95045
ADVERTISEMENT | © 2019 Enza Zaden
VGN | JUNE 2019 | 5
create connections between
researchers and growers
Enza Zaden field days
Shaina Bronstein

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June 2019

Table of Contents for the Digital Edition of June 2019