May/June 2023 - 13

COVER STORY
DECISIONS, DECISIONS
Farm market operators base pricing decisions
on numerous factors. Here's a sample from the
VGN survey:
* " Historical record, inflation, demand, cost of
production, intuition. "
* " Try to stay higher than supermarket prices. "
* " Cost of production plus 30% - minimum. "
* " Look at state farmers market prices online. "
* " Input costs, especially H2-A labor. "
* " We figure out our costs and expenditures
and come up with a fair price. "
* " 1) crop quality; 2) scarcity in local market;
3) competitors' prices. "
Control Broadleaf
Weeds in Spinach*
and Red Garden Beets
¬ CONTROLS WEEDS Such As Common
Lambsquarters, Common chickweed,
Purslane, Common Ragweed and More
¬ ACTIVE INGREDIENT
15.9 % Phenmedipham
¬ FIFRA 2(ee)* Recommendation
(AZ, CA & TX) Offers Application
Window Flexibility
¬ SUGAR BEET FIFRA 24(c) In MN and ND
* Grown for Processing and Seed Only
Uniform Penetration
and Lateral Movement
of Applied Water
¬ ENCOURAGES Improved Rooting
and Nutrient Uptake
¬ ENHANCES Initial Wetting and
Subsequent Rewetting of Soils
The average price farm marketers charge for whole
pies is $14.60. Photo: Doug Ohlemeier
" However, produce departments in grocery stores
do their best to look like a farm market because of
customer perception that produce from the farm is
the freshest and highest quality, " he said.
Another typical strategy is adding a set up-charge
of 10%, 20% and even 30% higher than local market
prices. Scarcity in the local market as well as
competitors' prices are important considerations
for a Connecticut conventional and organic apple
and pumpkin seller.
One Washington seller of conventional and organic
fruit charges wholesale plus 20% to 50%.
¬ IMPROVES Distribution and
Effectiveness of Soil Applied
Chemicals
¬ SAVES WATER - Reduces Irrigation
Requirements by Up To 25%
Other Quality Products Offered From Belchim USA
Herbicide
* See complete 2ee Recommendation prior to use. All products are not registered in all states.
Ask your Belchim representative for current registration status.
Integrate is a registered trademark of Belchim Crop Protection USA, LLC.
225 Wilmington West Chester Pike | Suite 200
Chadds Ford, PA 19317
Phone: 855-445-7990 | www.belchimusa.com
info.usa@belchim.com
VEGETABLEGROWERSNEWS.COM | 13

http://www.belchimusa.com http://www.VEGETABLEGROWERSNEWS.COM

May/June 2023

Table of Contents for the Digital Edition of May/June 2023

Editor's Letter
Feature: Exiting the wholesale market
Weather Update: Extreme weather challenges
Cover Story: The survey shows…
Cover Story: Farm market pricing guide
CA Storage: Taking control
Plant & Soil Health: Steam controls weeds, pathogens
Food Safety: Ionized gas used for food safety
Technology: Precision agriculture
Farm Market & Agritourism: Seven takeaways from benchmark market survey
Ag Labor Review
Classifieds
Ad Index
May/June 2023 - 1
May/June 2023 - 2
May/June 2023 - 3
May/June 2023 - Editor's Letter
May/June 2023 - 5
May/June 2023 - Feature: Exiting the wholesale market
May/June 2023 - 7
May/June 2023 - Weather Update: Extreme weather challenges
May/June 2023 - 9
May/June 2023 - 10
May/June 2023 - 11
May/June 2023 - Cover Story: The survey shows…
May/June 2023 - 13
May/June 2023 - 14
May/June 2023 - 15
May/June 2023 - Cover Story: Farm market pricing guide
May/June 2023 - 17
May/June 2023 - CA Storage: Taking control
May/June 2023 - 19
May/June 2023 - 20
May/June 2023 - 21
May/June 2023 - Plant & Soil Health: Steam controls weeds, pathogens
May/June 2023 - 23
May/June 2023 - Food Safety: Ionized gas used for food safety
May/June 2023 - 25
May/June 2023 - 26
May/June 2023 - 27
May/June 2023 - Technology: Precision agriculture
May/June 2023 - 29
May/June 2023 - Farm Market & Agritourism: Seven takeaways from benchmark market survey
May/June 2023 - 31
May/June 2023 - Ag Labor Review
May/June 2023 - Classifieds
May/June 2023 - Ad Index
May/June 2023 - 35
May/June 2023 - 36
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https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
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https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
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https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
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https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
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