May/June 2024 - 26

ORGANIC GROWER: FIELD WATCH
Thousands of fields and beehives are mapped throughout almost half of U.S. states, alerting FieldWatch users to
the location of areas sensitive to synthetic chemical applications.
between people who apply synthetic
crop products for a living, and the
organic community and beekeepers.
" I've said that in agriculture, 99
out of every 100 people want to do
the right things and we're giving
everybody a platform to have an
opportunity to do the right thing,
so it's refreshing that we can have
those conversations and bring people
together where historically we
haven't, " Hadley said.
Surveys from users bear this out,
Hadley said, and even when there
is no direct communication, the
platform works.
" What we tell people is that just
because somebody isn't reaching
out to you and making a phone
call, does not mean they're not
modifying their behaviors based
on what they see, " Hadley said. " It
makes a huge difference. "
How it works
The interface is Google Mapsdriven
and centers around users
26 | SPRING 2024 ORGANIC GROWER
mapping their crops or apiary
sites through a simple web-based
interface. Larger growers who
have existing map data in other
farm management systems can
use that data. Growers can upload
as many acres/fields by crop type
as they have. Growers must enter
their field boundaries on a laptop/
desktop computer, but beekeepers
can use a mobile app to enter
hive locations.
Hadley meets with current
and potential user groups, and
although states handle the program
differently, a state agency must
be involved to sign the contract.
Although growers/beekeepers
can control their data, every acre
is vetted to ensure the program's
integrity. The goal is to have each
state's online presence to carry its
department of agriculture seal.
" So nothing new goes on the map
in any given state until somebody
at the state level looks at it,
scrutinizes it, and either kicks it
back, or looks at it and says it's
good, " Hadley said.
Organic acreage must be certified
by a USDA-approved certification
agency.
WHAT WE TELL PEOPLE IS THAT JUST
BECAUSE SOMEBODY ISN'T REACHING OUT
TO YOU AND MAKING A PHONE CALL, DOES
NOT MEAN THEY'RE NOT MODIFYING THEIR
BEHAVIORS BASED ON WHAT THEY SEE.
IT MAKES A HUGE DIFFERENCE.
- Curt Hadley

May/June 2024

Table of Contents for the Digital Edition of May/June 2024

Editor's Letter
On-farm AI
Advancing research in biocontrols
To price or not to price
2024 Farm Market report
Salinas Valley tech
Fresh Views
Organic Grower
Business
Farm Market & Agriculture
Classifieds
Advertiser Index
May/June 2024 - 1
May/June 2024 - 2
May/June 2024 - 3
May/June 2024 - Editor's Letter
May/June 2024 - 5
May/June 2024 - On-farm AI
May/June 2024 - 7
May/June 2024 - 8
May/June 2024 - 9
May/June 2024 - Advancing research in biocontrols
May/June 2024 - 11
May/June 2024 - To price or not to price
May/June 2024 - 13
May/June 2024 - 14
May/June 2024 - 15
May/June 2024 - 2024 Farm Market report
May/June 2024 - 17
May/June 2024 - Salinas Valley tech
May/June 2024 - 19
May/June 2024 - 20
May/June 2024 - 21
May/June 2024 - Fresh Views
May/June 2024 - 23
May/June 2024 - 24
May/June 2024 - Organic Grower
May/June 2024 - 26
May/June 2024 - 27
May/June 2024 - 28
May/June 2024 - 29
May/June 2024 - Business
May/June 2024 - 31
May/June 2024 - Farm Market & Agriculture
May/June 2024 - 33
May/June 2024 - Classifieds
May/June 2024 - Advertiser Index
May/June 2024 - 36
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