November 2021 - 26

SEED SHOWCASE
'Vegetables by Bayer " brand platform launched
Bayer has
unveiled the
" Vegetables by
Bayer " brand
platform,
uniting two
trusted brands,
Seminis and De Ruiter, under one
shared purpose with a new brand
identity, positioning and global website
(vegetables.bayer.com).
Seminis and De Ruiter have long
provided solutions for customers
in diverse open-field and protected
environments. Now, they will join forces
as part of " Vegetables by Bayer. "
" By bringing together world-class
experts and resources from across Bayer,
the new 'Vegetables by Bayer' umbrella
enables our Seminis and De Ruiter
brands to provide value to our customers
and partners in new and exciting ways, "
said Darren Wood, commercial lead
of Vegetable Seeds Australia and New
Zealand at Bayer.
That value is reflected across four
core pillars: partnership, innovation,
performance, and sustainability.
Partnership: The recently opened
De Ruiter Experience Center in
Australia is one example of Bayer's
commitment to partnering with
our local community in the produce
industry. Utilizing a seven-meter-high
purpose-built glasshouse in partnership
with local grower SA Tomatoes,
Vegetables by Bayer focuses on bringing
the latest breeding, cultivation, and
digital technologies for sustainable
tomato production under local
growing conditions.
Innovation: New varieties within
Bayer's High Rise broccoli series grow
tall and feature strong, clean stems
with few large leaves and visible crowns
that are firm and heavy. The uniform
maturity, strong yield potential, and
consistent product quality help growers
to achieve efficient harvests through
fewer harvest passes and the ability to
adopt mechanized harvesting.
Performance: Bayer have developed
a 360˚ virtual tour of the De Ruiter
Experience Center where customers
can experience and interact with all De
Ruiter has to offer, remotely. We bring
our customers direct access to all the
latest varieties from overseas faster and
provide opportunities for growers to
collaborate on a regular basis to share
knowledge or ask questions.
Sustainability: According to the
~ Quality Seed Since 1881 ~
Stokes Seeds Trial Evaluation
Researching the best for our
customers since 1881.
FIREBALL
95 days. Slightly warted vibrant
orange and yellow stripes with
unique pattern. Dark green
stripes mature to orange over
time. Excellent yields.
Good post-harvest holding.
An explosive addition to
any patch!
LEMONADE
95 days. Eye catching bright
golden yellow color for a patch
stand out! Thick dark green
handle on a strong vine with
potential for high yields.
FAO, approximately one-third of all
food produced for human consumption
globally is lost or wasted each year. With
its Seminis and De Ruiter vegetable
seeds, Bayer is committed to helping
reduce food loss and waste, ensuring
high-quality, nutritious produce reaches
more consumers.
Organic seeds portfolio
Bayer announced Sept. 22 that it will
expand its vegetable seeds offerings under
the new Vegetables by Bayer umbrella to
include organically-produced seed.
The launch of Vegetables by Bayer will
focus on certified organic production in
three key crops for the greenhouse and
glasshouse market: tomato, sweet pepper
and cucumber. These will be followed
by tomato rootstock varieties in 2023.
Varieties will be sold under both the
Seminis and De Ruiter vegetable seed
brands.
Bayer's expanded portfolio is in direct
FLAGLER
77 days. High quality ear, strong
plant with broad adaptation and
good stress tolerance offering
excellent yield potential.
LASALLE
54 days. High yielding, dark,
easy to harvest 3-4 sieve bean
with consistent yields. Good
heat tolerance.
response to increased customer need
for high-quality organic seed. Global
consumer demand for certified-organic
products continues to grow and is
predicted to drive market expansion.
The International Federation of Organic
Agriculture Movements (IFOAM)
estimates that today's global organic food
market is worth more than $106 billion.
The global organic food seeds market
was valued at $355 million in 2020 and is
expected to grow to $480 million by 2025
with a 6.2% CAGR.
This increased demand presents a
Contact Your Area
Territory Manager:
Tim Clark
WI, MN, IA, NE, IL
608-609-5884
Tom Jacobs
MI, OH, IN
616-307-4322
Tom Dauria
NJ, VA, PA
908-489-4896
Dominic Levari
New Jersey
856-777-0817
Randy DeMay
New York
585-747-3379
Blake Myers
NY, PA, MA, CT
585-303-3252
Karen Grybko
ME, VT NH, RI, MA
603-654-5362
Tom Pagels
NJ, MD, DE, PA
609-247-7140
- Quality Seed Since 1881 -
800-962-4999 │www.stokeseeds.com │ 13031 Reflections Dr Holland MI 49424
26 | VegetableGrowersNews.com
John Hoffman
OH, IN, IL, MO
419-388-6731
James Young
MI, OH, IN
616-250-0329
Bryan Hannigan
NJ, DE, MD
609-440-3685
valuable opportunity for many of Bayer's
vegetable seeds customers to grow their
businesses while supporting consumer
food choice and promoting access to
nutritious fruits and vegetables.
" We serve growers all over the world
and believe that they should have the
freedom to choose the tools or the
practices that best suit the needs of their
farms and the needs of their customers, "
said Inci Dannenberg, president of
global vegetable seeds at Bayer. " The
launch of our certified organic vegetable
NEW
NEW
http://vegetables.bayer.com http://www.stokeseeds.com http://www.VegetableGrowersNews.com
November 2021

Table of Contents for the Digital Edition of November 2021
