November 2024 - 45

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7
8
9
Inconsistent branding
Consistency in branding across all channels helps
build trust and recognition. Inconsistent messaging,
visuals or tone can confuse customers and weaken your
brand identity.
Neglecting customer feedback
Customer feedback is invaluable for improving
products and services. Ignoring or not actively seeking
feedback can result in missed opportunities to enhance
customer satisfaction and loyalty.
Underestimating the importance of SEO
Search engine optimization (SEO) is vital for driving
organic traffic to your website. Neglecting SEO can
limit your visibility and make it harder for potential
customers to find you.
Over-reliance on one marketing channel
Diversifying your marketing channels helps mitigate
risk. Relying too heavily on a single channel, such as
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VEGETABLEGROWERSNEWS.COM | 45
social media or email, can be risky if that
channel's effectiveness declines. Multiple marketing
channels are more work, but if you monitor their
effectiveness, you can focus on the channels that
work best.
10
Failing to adapt to market changes
The market landscape is constantly evolving.
Failing to stay updated with trends and adapt your
strategies accordingly can leave you behind more
agile competitors.
By avoiding these common mistakes, you can create
a more effective and resilient DTC marketing strategy
for finding new customers and retaining your existing
customers.
Brian Moyer is an educational program associate with
Penn State Extension. As founder of PA Farm Markets
LLC and founder and manager of the Skippack Farmers
Market, Moyer specializes in assisting farmers markets,
retail farm markets, direct-to-consumer sales, new
and beginning farmers with marketing, business and
regulatory issues.
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November 2024

Table of Contents for the Digital Edition of November 2024
