September/October 2023 - 21

GREAT LAKES EXPO NEWS
producers, processors, suppliers, innovators, investors
and other resource providers that can help bridge the
gap between ideas and successful innovation in the
agricultural industry.
Participants will have the opportunity to join
discussions to speak with others who have similar
interests in a personalized setting. Spartan Innovations
encourages growers to attend and meet with industry
participants helping find and develop solutions to the
challenges on their farms. All are welcome to register
and attend at no additional cost.
Peterson Farm Bros
Greg Peterson, a fifth-generation farmer near
Assaria, Kansas, grows corn, wheat, soybeans, forages
and sorghum and raises cattle - all while maintaining a
thriving YouTube channel.
The Peterson Farm Bros consist of Greg and his
two brothers, Nathan and Kendal. Their YouTube
channel has amassed over 50 million views with videos
of music parodies to popular songs like " Gangnam
Style " (Farmer Style) and " I'm Sexy and I Know it " (I'm
Farming and I Grow it).
Greg first came up with the idea to create music
videos in 2012 while he was a junior in college at
Kansas State University. As a major in Agricultural
Communications and a minor in Music Performance,
Greg was inspired by class discussions on consumer
disconnect and where their food comes from. With the
idea to create music videos with his brothers, their
channel had 5 million views within their first week. Since
then, the Peterson Farm Bros have created 30 music
videos and several other videos depicting farm life.
" Our videos are designed not only to entertain farmers
and provide education for how farms in different parts
of the country work but also to give them a resource to
share with their friends, family and online discussions, "
Greg said. " They are great conversation starters when
sharing what agriculture is, does and looks like. "
At Great Lakes EXPO keynote, the Peterson Farm
Bros will be sharing their story, performing some of
their greatest hits and talking about the lessons they've
learned over the last eleven years. Attendees can expect
to be entertained and inspired. Attendees interested
in learning more about how the Peterson Farm Bros
decide to create and post content, foster conversations
and respond to negative comments, they will be holding
a workshop after their Keynote.
YouTube sensation growers The Peterson Farm Bros will
be telling their story at this year's Great Lakes EXPO.
Photo courtesy of Peterson Farm Bros.
Important Sessions
Ag Tech Session - " Adoption in the Ag Tech Space. "
9 a.m. | Tuesday, Dec. 5
Several ag tech companies will share their
innovative product along with an early adopter of the
product. The story of implementing that product will
be shared. Plan on attending this session to hear
from Carbon Robotics. Carbon Robotics will have its
LaserWeeder in the Innovation Aisle.
Emerging Tech Innovation Sessions -
Wednesday, Dec. 6.
Learn about emerging technologies being
developed in Michigan for the specialty crop industry,
the innovation process and how the industry can
benefit from being involved in the innovation process.
Peterson Farm Bros - On the Valent Trade Show Stage
11:30 a.m. to 12:30 p.m. | Wednesday, Dec. 6
Learn and be entertained by the Peterson Farm
Bros. Advocating for agriculture can be fun! Stick
around for pictures, autographs and conversation.
Ag Tech Symposium -
9 a.m. to 2 p.m. | Thursday, Dec. 7
Specialty crop growers from the Great Lakes
region will be in attendance along with key industry
partners. Before noon, Nick Rocca, head of
autonomy - U.S. for Fieldin, will wrap up the Expo's
focus on innovation. Nick will share his vision of ag
tech in the specialty crop industry.
VEGETABLEGROWERSNEWS.COM | 21
http://www.VEGETABLEGROWERSNEWS.COM
September/October 2023

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