September/October 2023 - 22

FARM MARKET & AGRITOURISM
Can you support another employee?
footage of the sales space. Don't include space used
for office, storage, prep, etc. - just the area where the
product is displayed and sold.
Total annual gross sales/total square footage = sales
per square foot.
How do the sales per square foot measure against
O
ne of the most common issues I hear from retail
farm markets is, " Can my market sales support
hiring another employee? " To determine whether
they can or can't, we need to know how the market is
performing and what analytics we can use to improve
market performance and profitability to make
informed decisions.
We can use many different analytics, but I will focus on
sales per square foot.
Sales per square foot is an excellent way of knowing
how your market is performing. It can help you identify
strong and weak departments of your market. Sales per
square foot are calculated by taking your total gross
sales for the year and dividing it by the total square
other farm stores as an industry? This figure is hard to
find for our industry, but for small grocery retail, the
figure to shoot for is $500 per square foot.
We can focus on a few things to improve the sales per
square foot.
Market layout
Take a critical look at your market from the entry to
the checkout. Are you using your displays and lighting to
highlight the products to their full potential? Unclutter the
store. Messy or cluttered areas will confuse customers
and not encourage sales.
Do you need to revisit your floor plan? Your floor plan
should guide how customers move through the space
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22 | SEPTEMBER/OCTOBER 2023

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September/October 2023

Table of Contents for the Digital Edition of September/October 2023

Editor's Letter
Grower Profile: Managing risk
GLVPN Veg Connection: Powdery mildew
Biologicals: Set to explode
Soil & Plant Health: Biotic vs. abiotic
Food Safety: Food safety check
Great Lakes EXPO News: Emerging technology
Farm Market & Agritourism: Can you support another employee?
Ag Labor Review: The backbone of America
Classifieds
Advertiser Index
September/October 2023 - 1
September/October 2023 - 2
September/October 2023 - 3
September/October 2023 - Editor's Letter
September/October 2023 - 5
September/October 2023 - Grower Profile: Managing risk
September/October 2023 - 7
September/October 2023 - GLVPN Veg Connection: Powdery mildew
September/October 2023 - 9
September/October 2023 - Biologicals: Set to explode
September/October 2023 - 11
September/October 2023 - 12
September/October 2023 - 13
September/October 2023 - Soil & Plant Health: Biotic vs. abiotic
September/October 2023 - 15
September/October 2023 - 16
September/October 2023 - 17
September/October 2023 - Food Safety: Food safety check
September/October 2023 - 19
September/October 2023 - Great Lakes EXPO News: Emerging technology
September/October 2023 - 21
September/October 2023 - Farm Market & Agritourism: Can you support another employee?
September/October 2023 - 23
September/October 2023 - Ag Labor Review: The backbone of America
September/October 2023 - 25
September/October 2023 - Classifieds
September/October 2023 - Advertiser Index
September/October 2023 - 28
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-2025-digital-seed-guide
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
https://www.nxtbookmedia.com