Group Tour Magazine - August 2024 - 10

ON TREND
WHY PEOPLE TRAVEL
Cost plays a part in decisions to travel,
but people still want to get away
BY ANDREW WEEKS
M
10 AUGUST 2024
oney, it has been said, cannot buy
happiness. But it might help pay
for the search. Yet when prices are
high, even the search becomes a challenge.
It might be tough for a person to think about
taking a trip, for instance, when even buying
groceries at the supermarket is felt more
deeply in one's pocketbook.
Today's travel scene might be viewed as
a sort of catch-22. It might be tougher for
people to travel these days due to higher
costs, but people nonetheless want to get
away from their daily routines, to perhaps
even forget about the inflated market, and
experience something new.
According to a report by Deloitte, this
seems to be the case. " Over the past two
years, as inflation has challenged Americans'
sense of financial well-being, travel has
proven to be largely impervious. " But, the
report continues, " Intent to spend on flights
and lodging has remained high. " In other
words, people intend to still travel despite
their paying more to do so, but price deals
might turn their intentions into reality. The
bottom line is that higher prices haven't
shirked people's desire to get out of their
daily routines, take needed vacations, and
have experiences that help refresh and rejuvenate
them-all good things for individuals
PHOTO ADOBE/KITTIPHAN

Group Tour Magazine - August 2024

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Group Tour Magazine - August 2024 - Cover3
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