Group Tour Magazine - August 2024 - 11
and the companies that employ them. When
employers have a well-rested and energized
staff, the 9-to-5 grind is not such a drain and
work is noticeably more productive.
Comfortable lodgings go a long way in
helping vacationers relax. An earlier survey,
this one by Hilton, found that people's intent
to travel this year was largely to rest and
recharge. (Look back to " Meaningful Trips "
on page 12 of the May issue of Group Tour.)
Of its representative sampling of 4,022
Americans who took its survey this spring,
Deloitte found that nearly half of respondents
said they plan to take vacations involving
paid lodging. " But they are also watching
the price tag, " reads the report, noting that
" the perception of inflated fares and fees
is affecting every aspect of travel this season. "
The report also noted that hospitality
groups, including hotels and airlines, must
improve the experiences they offer, otherwise
they risk losing travelers.
" While hotel prices will moderate compared
to the last two years, they're still
forecast to increase around the world as air
fares continue to stabilize, " reads a report
from American Express Global Business
Travel. " Expect prices to be impacted by
demand, staffing, and economic conditions
over the next year. "
With just a few months left in the year,
the perceptions seem not to have changed
all that much. While some travelers say
they prefer to have memorable experiences
over saving a few bucks, for many others the
wallet continues to play a factor in people's
travel decisions, perhaps in some ways even
more so as the months pass. Before long,
the holidays will be encroaching on people's
schedules-and causing another dent in
their bank accounts-and travel plans will
be shifted as the seasons change.
The seasons, however, don't have much
impact on at least one demographic. Ever
since the pandemic, a segment of the workforce
has been working in remote or hybrid
work environments. For many companies
and their employees, going to the office every
day to sit at a desk seems outdated. This
trend also has impacted the way people
travel, according to the Deloitte report, with
there being a surge in longer leisure trips
because many in the white-collar workforce
don't have to return to desk jobs. They can
bring their laptops with them and stay longer,
a behavior that also has impacted travelers'
destination " needs and preferences. "
grouptourmagazine.com
11
PHOTO ADOBE/ONEINCHPUNCH
Group Tour Magazine - August 2024
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Group Tour Magazine - August 2024 - Cover3
Group Tour Magazine - August 2024 - Cover4
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