Group Tour Magazine - August 2024 - 8

SPO TLIGHT
EMMA QUINN, tourism and events
services specialist for Visit Rochester in New
York, has a passion for the industry that
began at a golf course, where she first
worked as an event planner. After a brief
detour into accounting and finance as an
office administrator in 2020, that fervor was
reignited through Visit Rochester, the city's
official convention and visitors bureau.
Quinn took up the role as a visitor services
and accounting specialist for Visit
Rochester in 2021. Last year, she took on
her current position with the company.
" Committed to elevating Rochester's
CONSTANTLY
EVOLVING
Communication
and collaboration are
among top priorities
for Visit Rochester
tourism and events
services specialist
BY MADELINE FUERSTENBERG
status as a top tourist destination, I seized
the opportunity to transition into the role
of tourism and events services specialist, "
Quinn shares with Group Tour. " This position
opened doors to the travel trade industry,
enabling me to forge valuable connections
with tour operators, develop compelling
sales presentations, and amplify Rochester's
global tourism presence. "
Today, Quinn channels her enthusiasm
for fostering connections and promoting
her community into every facet of her job
with Visit Rochester. And she's excited to
share all Rochester has to offer during your
group's next visit to The Empire State.
Q. Since your promotion to your
current position, how have your
goals evolved?
A. Over the past year, my focus as a tourism
and events specialist has evolved toward
fostering deeper connections. I have come
to understand that emphasizing communication,
collaboration, and partnerships is
key to extending our reach and enriching
the visitor experience.
Q. What kinds of resources does
Visit Rochester have available
to group tour operators and
planners looking to send their
clients to Rochester?
A. Visit Rochester provides an array of
resources tailored to group tour operators
and planners seeking to bring their clients
to our vibrant city. From customized itineraries
to hotel requests for proposals, we
cater to diverse interests and preferences.
8 AUGUST 2024
Our comprehensive services include group
dining recommendations, welcome bags
or escort gifts for overnight groups, greeter
services, and referrals to experienced step-on
guides. Additionally, we offer tour operator
booking incentives to enhance the overall
experience. Whether your group seeks cultural
immersion, outdoor adventures, or
culinary delights, Rochester offers a perfect
blend of attractions and activities for all
ages and interests.
Q. What do you enjoy most
about promoting Rochester as
an ideal group tour destination?
A. My favorite part of promoting Rochester
as a group tour destination is its rich history,
particularly its association with the legacies
of Susan B. Anthony and Frederick Douglass.
Stepping into the Susan B. Anthony Museum
or exploring Frederick Douglass sites offer
an empowering experience, reminding us of
their unwavering dedication to equality.
Q. Are there any notable events
or new attractions coming
to Rochester that might be
appealing to group travelers?
A. Rochester is constantly evolving; in fact,
New York State is in the very early stages of
designing High Falls State Park. This new
urban park, slated to open in 2028, will
provide public access to the Genesee River
gorge below High Falls-a 96-foot waterfall
in downtown Rochester-High Falls Historic
District, and Genesee Brewery. Rochester
also is known for its abundance of festivals
and cultural events, including the Rochester
Lilac Festival, the Rochester International
Jazz Festival, and the Clothesline Festival at
the Memorial Art Gallery.
Q. Is there anything else you'd
like to share with our tour
operators and planners?
A. Rochester is a hidden gem that warmly
welcomes all of those who visit. With an
abundance of treasures just waiting to be
discovered, Visit Rochester extends an invitation
to newcomers and encourages them
to explore our destination's rich history, culture,
and natural beauty.
PHOTO NSP STUDIOS
Group Tour Magazine - August 2024

Table of Contents for the Digital Edition of Group Tour Magazine - August 2024
