Viking Magazine - November 2011 - 30

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Information + News + Helpful Tips
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n recent months I've discussed new
initiatives and important metrics
that we are tracking to gauge our
success. In my last column I discussed
our progress on these initiatives. In most
cases we were seeing positive results.
Because these initiatives and metrics are
so important to the future of Sons of
Norway, I'd like to continue that discussion,
this time focusing on the issue of life
I
insurance. Specifi cally, I'd like to highlight
the symbiotic relationship between
our insurance and fraternal operations.
These two business areas, both of
which work in their own ways for the
continued success of Sons of Norway,
are intertwined in a real and meaningful
way. The revenue generated by our life
insurance sales is the lifeblood for the
other programs, benefi ts and community
outreach enjoyed by members.
Much of the profi ts derived from the
sale of our fi nancial products is used to
support community outreach activities
and fraternal programming, which benefi
ts all members, whether they own life
insurance or not. This means that when
you purchase life insurance from Sons of
Norway, it benefi ts the entire organization,
as well as the community in which
you live. This is because we are a not-forprofi
t 501(c)8 fraternal benefi t society.
If, instead, we were a publicly held,
for-profi t business, much of those profi ts
derived from our life insurance sales
would be given back to our stockholders
in the form of dividends and the benefi ts
wouldn't be as wide-reaching.
A great example is Viking magazine.
Did you know that every time
you purchase a life insurance product,
a portion of the money paid goes to
support the production of Sons of
Norway's No. 1 member benefi t? The
same applies to other fraternal pro()
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grams, like the Cultural Skills program
and media lending library, which lodges
enjoy throughout the year.
What's more, when you purchase one
of our life insurance products, you are
providing a direct benefi t to your local
lodge: a fi nancial benefi t that can help it
support increased programming, events
and community involvement. This benefi t
comes thanks to Sons of Norway's lodge
revenue sharing program. I'm a big supporter
of this program because I think
it embodies the fraternal spirit in a great
way. It rewards lodges and members who
support our insurance programs and,
who through their actions, are supporting
fraternal programming.
Simply put, supporting Sons of Norway
by purchasing life insurance not only ensures
a rock-solid fi nancial future for you,
it ensures our future ability to serve communities
while strengthening our fraternal
programming for all members throughout
the U.S., Canada and Norway.
Eivind Heiberg, Chief Executive Offi cer
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inside
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Viking Magazine - November 2011

Table of Contents for the Digital Edition of Viking Magazine - November 2011
