Underground Infrastructure - February 2023 - 46

BUSINESS
LATEST INDUSTRY NEWS
Introducing DEVELON: Next
Evolution in Construction
Equipment Innovation
The familiar orange, Doosan-branded construction
equipment is changing its name.
Work to identify a new brand name began after
the August 2021 sale of Doosan Infracore to
HD Hyundai (formerly Hyundai Heavy Industries
Holdings Co. HHIH).
" DEVELON " was chosen to convey the
company's drive to " develop onward, " bringing
innovative equipment and solutions to build
critical infrastructure in construction, logging,
recycling, mining, rental and agriculture. It also
represents the efforts to advance sustainable development
through alternative energy sources
of power for construction equipment.
Rolling out globally, the re-branding is first
being launched in the North America market,
phased-in at the 180 dealers in the United States
and Canada.
The DEVELON brand will apply to all Doosan
machines, parts and engines, but the orange
color and model nomenclature will remain
the same. Designed with a bucket-shaped,
arrow-like " D " , the new logo will replace the
current one on equipment.
Customers should begin to see newly branded
DEVELON machines at their local dealerships
and on job sites as early as the end of the
second quarter this year. Updated signage and
décor will also appear at dealer locations.
Plans call for the company name to change
at a time to be determined but will not change
structurally or organizationally.
North American operations will remain headquartered
in Suwanee, Ga., near Atlanta, where
the company continues to offer a training center
for dealership service technicians.
Two regional parts distribution centers - in
Atlanta and the Pacific Northwest - will maintain
exceptional parts availability. A customization plant
in Savannah, Ga., will continue to get products to
DEVELON dealers and customers faster, with the
configurations they need for their applications.
The company will remain as a subsidiary in
the Hyundai Genuine group, alongside Hyundai
Construction Equipment (HCE). Both subsidiaries
will still be independent construction equipment
companies under HD Hyundai.
" We believe the new DEVELON brand will
help us build on the success we've had in North
Super Products Celebrates 50th Anniversary
Super Products LLC celebrates a major
milestone this year. Over the past 50 years, it
has grown from a small manufacturing
company to a nationally recognized supplier of
vacuum trucks.
Founded at the end of 1972 by Lionel
Moore, Charles O'Bryan and Tom Flynn, its first
Industrial Vacuum Loader (Supersuker) was manufactured in 1973, followed by a combination
sewer cleaner in 1976. In 1981, the company was sold to Inductotherm, followed by Specialized
Industries LP in 2005, and then acquired by Alamo Group Company in 2014.
Headquartered in Mukwonago, Wisc., today the company produces five different vacuum
truck product lines: vacuum excavators, combination sewer cleaners, industrial vacuum loaders,
truck-mounted jetters, and liquid vacuum trucks.
All units feature advanced technology and customized solutions driven by customer needs,
while being recognized for high quality, durability and ease of operation. They are also engineered
for a wide variety of applications,
A broad network of sales representatives supports contractors, dealers serving municipalities,
and, as of 2011, nine facilities supporting short- and long-term rentals, parts and service. UI
FOR MORE INFORMATION
Super Products LLC, (800) 837-9711, superproducts.com
46 FEBRUARY 2023 | UndergroundInfrastructure.com
America over the past 30 years and throughout
the world for more than 80 years, " said Todd
Roecker, vice president of growth initiatives,
Doosan Infracore North America.
FOR MORE INFORMATION
Doosan Infracore North America,
(678) 714-6000, doosanequipment.com
PCCA
gasolutions.net
Government Affairs Solutions (GA Solutions), a
new firm based in Churchton, Md., is providing
advocacy and other government-relations
services to a growing list of clients.
GA Solutions now represents the American
Pipeline Contractors Association (APCA), Power &
Communication Contractors Association (PCCA),
National Utility Contractors Association (NUCA),
and the State Technical College of Missouri.
Leading the government affairs efforts,
Jaime Steve and Zack Perconti, principals of GA
Solutions, partner with Innovative Association
Solutions, which provides back-office support,
accounting, IT, and marketing services.
Steve has been lobbying on behalf of energy
and telecom firms in Washington, D.C., for
25 years. He was legislative director for the
American Wind Energy Association for 12 years
and spent another seven representing energy
companies on Capitol Hill.
Working on infrastructure and labor issues since
2016, Perconti has deep knowledge of U.S. legislative,
budgetary, and regulatory processes and
is an expert on grassroots communication. This
has translated into high effectiveness in achieving
clients' government-relations objectives.
" The utility construction industry will benefit
tremendously from the new federal infrastructure
law we worked on last year, but in many
respects, the fight in our world is just beginning, "
said Perconti. " Many challenges await, but so do
many opportunities. "
Doosan Infracore North America
doosandealers.com
Doosan Infracore North America expanded its
footprint in southwest Alaska with the addition
of Bobcat of Juneau as an authorized dealership.
Two locations, in Juneau and Ketchikan, will provide
a full line of the manufacturer's heavy equipment,
as well as parts and service, to construction,
logging and mining operations in Alaska.

http://www.doosanequipment.com http://www.gasolutions.net http://www.doosandealers.com http://www.superproducts.com http://www.UndergroundInfrastructure.com

Underground Infrastructure - February 2023

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