Modern WorkTruck Solutions December 2024 - 40

COMPANY PROFILES
Opti-Luxx
O
pti-Luxx Inc., headquartered
in Hudsonville, Michigan, is a
full-service supplier of LED
commercial vehicle lighting. Opti-Luxx
offers their customers the best in
product development, application
engineering, program management,
and launch support for new and
existing products.
Over 20 years ago, Opti-Luxx
pioneered the use of LED lighting
technology in commercial vehicle
applications by developing the
first LED school bus lights. It is an
indisputable fact that school buses
are the safest vehicles on the roads
today, and as the leading supplier of
LED school bus lighting, Opti-Luxx
plays a significant role in that strong
safety reputation. Today, the company
has significantly expanded their
product offerings to cover the entire
commercial vehicle market, including
an extensive line of the brightest and
best LED signal lighting, work lighting,
and a full suite of warning lights for
work trucks. The Opti-Luxx commercial
vehicle lineup provides increased
visibility and safety, situation-specific
flash patterns for any roadway
scenario, and prices that won't break
the bank.
Opti-Luxx understands the current
roadway visibility challenge. Currently,
there are over 230 million licensed
drivers in the United States and that
number continues to grow. Roadways
are increasingly crowded, with more
40
distraction points vying for driver's
attention like mobile devices, animated
digital billboards, and increased use of
LED lighting styles and configurations
for non-commercial vehicles.
The company believes it to be
essential for fleets to utilize the
brightest, best, most innovative,
highly visible, and most rugged and
durable warning lights to protect
drivers. In 2024, Opti-Luxx launched
a new initiative named Opti-360.
Designed to generate awareness of
their bumper-to-bumper line of LED
safety products, the Opti-360 initiative
means fleets only need one source to
help them deliver a shield of bright
and dependable lighting protection
around the entirety of the vehicle. That
shield even means vehicle interiors
are considered, with high-performing
cargo, step, and dome light products
that make work zones, loading areas,
and interior spaces brighter, safer,
and more functional to work within.
Opti-Luxx believes that being able
to illuminate spaces in and around
the vehicle enhances the overall
capabilities of work crews to get tasks
done safely - and efficiently.
Opti-Luxx is driven to innovate
and deliver lighting solutions that
cut through the visual clutter of
today's roadways and help fleets stay
visible and safe. Their 360º lighting
lineup is install-ready for snowplows,
utility vehicles, delivery fleets, road
construction and surfacing equipment,
agricultural equipment, and all work
truck applications. All of this can be
summarized by the Opti-Luxx core
value that " Seeing IS Safety. "
Beyond delivering the brightest and
best work truck LED lighting products,
Opti-Luxx also takes pride in providing
superior customer service before,
during, and after purchase including:
* On-time delivery and short
lead times
* Quality safety products
* Skilled and experienced
production team
* Reliability
* Exceptional sales team
* Industry knowledge
* Expert technicians
* Continuous improvement
Opti-Luxx is committed to
continuous improvement and providing
all customers with exceptional value.
Knowledgeable and dedicated work
truck lighting specialists pride
themselves on being ready and
attentive to questions and needs from
customers. The Opti-Luxx team is
never more than a phone call away to
provide expert advice and guidance
at 616-379-4142 or via email at
sales@opti-luxx.com.
To find out more,
visit www.opti-luxx.com.
MODERN WORKTRUCK SOLUTIONS WWW.MWSMAG.COM DECEMBER 2024
http://www.opti-luxx.com http://WWW.MWSMAG.COM
Modern WorkTruck Solutions December 2024

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