East Coast Symposium Brochure - 12

226. Sexual Violence in LGBTQIA+
Communities
PHILIP MCCABE, CSW, CAS, DRCC
Track: Core Clinical
LEVEL OF INSTRUCTION:
INTERMEDIATE/ADVANCED
Interpersonal Violence has a devastating impact on
individuals, families, communities, and our society
as a whole. Sexual assault may more than double
the risk of substance abuse for survivors. Alcohol
and drugs use increases violent behaviors in many.
Sexual violence is any act (verbal and/or physical)
that breaks a person's trust and/or safety and is sexual
in nature. Individuals with a history of interpersonal
violence need to receive ATOD treatment in a safe
and supportive environment that is trauma-sensitive.
Addiction treatment as well as some self-help
models can recreate traumatic experiences or trigger
emotional reactions if services are not trauma-sensitive.
The session will educate on various aspect of
interpersonal violence along with other awareness
of other cultural aspects including but not limited to
race, ethnicity, religion, abilities, socio-economics,
sexual orientation, gender expression and gender
identity. Providers can benefit from understanding
the difficulty for LGBT victims to receive services as
well as what resources and referrals can be beneficial.
It will include the limitations of practice for addiction
professionals.
227. How Constructed Narratives
Impact Substance Use and Other
Mental Health Diagnoses
ELIZABETH KUNREUTHER, MSW,
LCSW, LCAS
Track: Core Clinical-Ethics
LEVEL OF INSTRUCTION:
INTERMEDIATE/ADVANCED
We all know the constructed narratives associated
with substance use disorders (SUD) inadvertently
result in implicit biases that can ultimately lead to
inadequate treatment. At the root of the narrative is
an active blending of personal and cultural resources.
Constructed narratives form once a culture or society
upholds and maintains a particular version of reality
until it takes hold. Jerome Bruner suggests narratives
are not governed " by empirical verification and
logical requiredness. " Media is the main source of
constructed narratives and studies suggest media
representations of mental illness often override
firsthand personal experience. For example, constructed
narratives associated with diagnoses made
in childhood (anxiety, autism, ADHD) can highlight a
benign innocence (helpless, guileless, artless) while
conditions that usually manifest after early childhood
(SUD, personality disorders or schizophrenia) are
linked to negative constructed narratives (dishonest,
manipulative, menacing). Presentation participants
will discuss constructed narratives of substance use
disorder and mental health conditions, how these
narratives may intersect and the implicit biases that
can result. The impact of race and socio-economic
status will also be addressed. The focus will be on
the necessity of critical thinking when approaching
diagnosing and treatment while considering how
constructed narratives propagate systemic failures
that can impact care.
10:30 AM-11:30 AM
229. The Keys to a Modern
Admissions Digital Marketing
Strategy: How to Analyze, Adjust,
and Automate Your Admissions
Channels to Thrive in a Digital-First
World
GLENN HADLEY, DAN GEMP
Track: Business Development
LEVEL OF INSTRUCTION: ALL
NO CME/CE CREDITS OFFERED FOR
THIS SESSION
Whether your treatment model is abstinence-based
residential, medication-assisted outpatient, or a
hybrid, the goal is to connect with those seeking
recovery. In today's behavioral health ecosystem,
a direct-to-consumer shift driven by self-education
is well underway. With 86% of treatment research
beginning with a Google search, the internet has
cemented itself as the #1 source of admissions, making
the ability to connect with this new B2C channel
imperative.
The key to converting treatment researchers into
admissions is top-quality educational content.
Fortunately, top quality content is also what will allow
you to capture the top digital real estate positions of
a search engine results page where most conversions
occur. While building a performance website and
deploying SEO and paid campaigns will deliver those
high-converting top rankings, a new twist driven
by rising costs, limited workforce, and decreasing
reimbursements will mean that the greatest digital
marketing ROI will require deploying efficient
solutions and modern automation on top of that solid
foundation.
In this year's marketing leadership panel, digital marketing
experts and program executives representing
the spectrum of care will discuss the strategies being
used by the top performing admissions programs as
well as look forward to prepare for new trends.
11:45 AM-1:15 PM
LUNCH BREAK
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East Coast Symposium Brochure

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