2023 Cape Cod Symposium Brochure - 15

SATURDAY, SEPTEMBER 9
required for the affected individuals, their loved ones,
and the treatment team. This workshop will focus on
some of the basic treatment approaches and stages for
eating disorder treatment so that those working more
exclusively with SUDs can be more aware and better
equipped in coping with such comorbidity complexities.
Diagnosis and Management
of Infections Associated With
Substance Use Disorders and
Associated Behaviors
martin krsak, md, msc
People who use drugs often develop substance use
disorders that, beyond meeting DSM-5 criteria, also
manifest via engagement in risky behavior, such as
unsafe injections and unsafe sex, including sex in
exchange for drugs or money. These activities carry
a risk of contracting and transmitting viral, bacterial,
fungal, and parasitic infections. The possession
and use of illicit substances as well as illegal sales of
drugs and sex and other forms of criminal activity
present a risk for violence, incarceration, and
sometimes housing insecurity, leading to further
susceptibility to infections via open wounds, via the
effect of accompanying substance use-mediated
impairments to healing and immunity and, in the
case of incarceration and housing insecurity, also
via exposure to additional, less common pathogens.
Diagnosis and co-management of substance use
disorders and infections in people who use drugs in
various settings is then further complicated by stigma,
avoidance, neglect, and logistical issues leading to
missed or delayed diagnoses, undertreatment, and
further transmission. This workshop will detail the
relevant co-occurring diagnoses and the settings in
which they should be considered, and how they can be
worked up and managed. We will review information
regarding appropriate initial workup and management,
referral considerations, and commonly encountered
challenges within various scenarios.
Exploring the Complexities of
Substance Use and Eating
Disorder Treatment
meghan Johnson, lcsw, ccs
Recent data from the American Journal of Psychiatry
(2021) supports the finding that eating disorders
and substance use disorders have the highest rate of
mortality among psychological disorders, particularly
when combined. Yet there are surprisingly few
options when it comes to treating these co-occurring
clients effectively. This workshop will educate
participants on treatment considerations and referral
options for clients with substance use presenting
with eating disorder symptoms and a firmer grasp
on the psychology behind this complex diagnosis.
Participants will be able to bridge the gap between
these two disorders by utilizing provided resources to
integrate specialized eating disorder care into existing
treatment models and partner with referral options
to strengthen client outcomes. Upon completion,
participants will emerge with tools to better meet the
needs of their clients through an integrated care model
and understand the unique risks associated with this
particular co-occurring population.
Implementing a Family Systems
Model in Residential Substance Use
Disorder Treatment
sarah march, lmhc, casac advanced
This workshop will provide an overview of Samaritan
Daytop Village's innovative and integrated Substance
Abuse and Mental Health Services Administration
(SAMHSA) grant-funded treatment model, the
Maximizing Opportunities for Mother Success
Program. This program is focused on enhancing its
well-established mother and child residential program
by transforming the existing individualized residential
substance use disorder treatment model to a family
systems-driven substance use disorder treatment model.
Attendees will be provided an overview of a traumainformed
family systems model in an existent mother
and child program and learn how SAMHSA grantfunded
services were implemented, review targeted
interventions and expected outcomes, as well as
receive guidance on program implementation barriers
and possible strategies to overcome them. Attendees
will learn concrete strategies to improve family and
support network engagement to better support their
service recipients in sustaining long-term substance use
disorder and mental health disorder recovery efforts.
11:00 AM-12:00 PM
BUSINESS SESSION
We Are Marketing Magic: How
Operators Can Create a Holistic
Marketing Approach in
Behavioral Healthcare
glenn hadley
Historically, one of the greatest challenges we've faced
in the addiction treatment space is the lack of mature
brands explaining to the public what we sell. When
we're unable to clearly define the product we deliver,
we're starting at a deficit when it comes to creating
effective marketing and sales strategies that deliver
stable and sustainable growth. In order to overcome
that deficit, operations in our space need to not only
develop mature brands that set clear expectations and
consistent experiences, but deliver those stories online
through performance-first digital strategies that meet
patients and their families where they are. While it may
appear expedient at first to focus only on performance
optimization at the expense of developing your
brand, neglecting this pillar of your marketing fails to
build public trust, leaves you vulnerable to month-tomonth
fluctuations, and undermines your long-term
growth. A performance-first strategy that drives traffic
to a generic website is a waste of your budget as
a strong brand without an intentional plan and the
technical implementation to share it with your target
audience. Join Glenn Hadley as he discusses the need
to leverage performance-based digital marketing,
backed by well-developed brands, to realize stable and
sustainable growth.
12:15 PM-1:45 PM
LUNCH KEYNOTE
Learn more & register at capecodsymposium.com/rates
15
http://www.capecodsymposium.com/rates
2023 Cape Cod Symposium Brochure

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