Lehigh County Health & Medicine Summer 2021 - 16

FEATURE
Pennsylvania Medical Society was the first state medical society
to award a grant of any kind to a state-wide group of independent
DPC physicians and PADPCA was the first group to receive such
a grant out of 49/50 states with DPC practices.
Our Innovation Participation Grant request had two main goals:
the first was to increase public awareness and education about DPC
by informing patients, employers, and the medical community
about this affordable, attentive, accessible, and transparently priced
option for primary healthcare delivery; these benefits drive down
the cost of primary medical care for patients' acute and chronic
medical conditions. There was outreach to physicians, residents,
and medical students in addition to public sector healthcare
stakeholders such as employers and insurance brokers. PADPCA
physician members gave lectures to medical students, residents,
and healthcare industry/business groups. The second goal was to
have the PADPCA website serve as a central repository of links to
DPC practices in the Commonwealth. PA DPC offices listed on
the website demonstrate medical services and transparent pricing
provided by independent (non-corporate) DPC practices and
physicians and is available for the public to view. The intended goal
was to build relationships with organizations, employers, medical
schools, primary care residencies, and the general public while
educating about the benefits of the Direct Primary Care model of
medical care for patients.
Despite an unforeseen obstacle, PADPCA successfully executed our
grant. We are thankful that PAMED extended the grant period from
12 to 18 months (10/1/2019-3/31/2021) due to COVID-19. Part
of the grant requirement was to propose a timeline and milestones
to meet throughout the grant period. PADPCA proudly fulfilled
8/9 of our milestones during the extended timeline.
A portion of the grant was also used to pay for a social media
consultant. PADPCA was able to start activity on our Facebook,
Twitter, LinkedIn, and Instagram accounts. Traffic was directed to
our website where inquiries could be submitted to our organization.
Original content videos from the DPC physicians performed in the
top 25% on social media. Posts detailing real stories about how patients'
lives have been changed were also extremely successful. Some of
the best-performing examples are displayed on PADPCA's website.
The Pennsylvania Direct Primary Care Association appreciates and
is thankful to the PAMED Society for giving us the opportunity
to have been the first group of Direct Primary Care physicians in
the country to receive a grant for Innovation and Participation.
Serving individuals,
families, employer
groups and employees
* Affordable, Accessible & Attentive
* No Co-Pays, Deductibles or Co-Insurance
* Telemedicine
* Discounts for Labs & Radiology
* In-House Generic Medication Dispensing
Pennsylvania
Direct Primary Care
Association
facebook.com/PADPCA
If you are a patient, employee or employer and want to
learn more about DPC, please email us at padpca@pm.me
Changing the Delivery of Primary Care
www.padpca.com
www.padpca.com
16 Lehigh County Health & Medicine | SUMMER 2021
http://www.padpca.com http://www.facebook.com/PADPCA http://www.padpca.com
Lehigh County Health & Medicine Summer 2021

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