InTents April/May 2021 - 33

be complex, requiring coordination
with a lot of different entities.
" In the event rental arena, there is
typically a long window in which to plan,
but disaster rentals happen fast, " says
Vasquez. " So, having a team who can be
detailed throughout the quoting process
and eventual planning process, and
who can ask the right questions or read
between the lines of the RFP [request for
proposal] and connect the dots to quote
accurately, knowing that you have one
shot to get it right, is important. "
The upside is these rentals can bring
in unplanned-for business, says Smith,
and " revenue dollars that hit the bottom
line faster. " Plus, says Vasquez, many of
the contracts are long-term.
Struthers says most event and tool
rental companies already have what
they need to meet a disaster response
request. However, Krzeminski advises
rental shops to review their inventories
and consider adding products speciϐic
to disaster response if appropriate,
explaining that this can set them apart
from competitors and allow them to
open up a new market.
For example, Smith says for Mahaffey,
generators and shower trailers-the
company has 20 of these-are in high
demand. Flooring, lighting and nonevent-style tables and chairs are also
commonly requested.
" The rental company should take
into account which geographic markets
they serve-for the west and southwest
there are more ϐire and earthquake
events; for the southeast there are more
hurricanes and tornadoes, " Krzeminski
says. " They'll want to tailor their products
to their market. All tent rental companies
should service multiple markets. To only
serve one market restricts the ability to
generate revenue. "
Pamela Mills-Senn is a freelance writer based

When the northern California wildfires struck in 2019, Made in the
Shade received a request for tents to create meeting points or to act
as Wi-Fi charging stations (as shown here). Given short notice, the
company was able to provide multipe marquee tents that could be
connected together making larger structures. Photo courtesy of
Made in the Shade Tent Rentals Inc.

Event rental
software

that keeps every
event on track.

alertrental.com

in Seal Beach, Calif.

www.InTentsMag.com

0421IT_16_33.indd 33

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3/29/21 6:52 PM



http://www.alertrental.com http://www.InTentsMag.com

InTents April/May 2021

Table of Contents for the Digital Edition of InTents April/May 2021

InTents April/May 2021 - Cover1
InTents April/May 2021 - Cover2
InTents April/May 2021 - 1
InTents April/May 2021 - 2
InTents April/May 2021 - 3
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