InTents August/September 2021 - 12

events | showcase
Ultimate Events crews installed more than
35,000 square feet of tenting and 11,000
square feet of fl ooring to create functioning
indoor showrooms for the Twin Cities Auto
Show vendors.
and apply impressive logo stickers for the
company's tent gables.
The sheer number of clients, vendors
and event professionals at the event
brought with it the need to prioritize
communication. Ultimate Events designated
Heinl as the full-time project
manager to work directly with the manufacturers,
marketing irms, venue managers,
auto show directors and other
rental vendors to ensure a smoothly executed
event. Heinl was on call 24/7 to
answer all questions and create logistical
schedules for all vendors. " The communication
aspect of this event was incredibly
dificult-working with over 50
managers, many of whom are not local to
the area, " Heinl says. " Each automotive
manufacturer had an average of two lead
managers, one marketing manager and
two on-site managers. "
Crowd control
When David Downey, sales representative
for Ultimate Events, started taking calls
for the Twin Cities Auto Show, he was not
expecting so many automotive manufacturers
to want their entire outdoor space
tented. " Many vendors wanted to create
a functioning indoor showroom inside a
tent, " Downey says. " This surprise caught
us a little off guard, and our crews worked
hard to complete an enormous amount of
tenting in such a short time frame. "
12 intents aug-sept 2021
To complicate things further, the Minnesota
COVID-19 state guidelines caused
a lot of high anxiety among the auto show
vendors. " Many automotive manufacturers
would not commit to any contracts
until they were sure the state would not
shut the event down, " Downey says. " This,
coupled with working around other
events that were happening before and
after the auto show at the Minnesota State
Fairgrounds, caused our timing to be incredibly
tight. "
Despite the challenges, Ultimate Events'
crews managed to install an enormous
amount of equipment in just nine days.
The Twin Cities Auto Show required
basic tenting and event permitting that did
not cause installers much trouble. " However,
our challenge came with the weighting
system for most of the tenting, " Heinl
says. " We purchased brand-new weights
and created custom weight covers in order
to have over 3,000 pounds of weight per
tent leg to meet all safety requirements. "
Ultimate satisfaction
Ultimate Events was able to accomplish
most of this project using two team
leaders and a crew ranging from ive to
eight ield members, an executive sales
member with more than 15 years of
rental experience, and a project manager
who specializes in large-scale events
and logistics. The team members were

InTents August/September 2021

Table of Contents for the Digital Edition of InTents August/September 2021

InTents August/September 2021 - Cover1
InTents August/September 2021 - Cover2
InTents August/September 2021 - 1
InTents August/September 2021 - 2
InTents August/September 2021 - 3
InTents August/September 2021 - 4
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InTents August/September 2021 - Cover3
InTents August/September 2021 - Cover4
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