Marine Fabricator March/April 2020 - 18

M

aybe it's because boats are so special to
their owners, or because boat owners are
people who love to show off their latest
acquisitions. Whatever the reason, most
boat owners crave a vessel that showcases statementmaking flooring and fabric trends.

Zah Factor™ flooring by Infinity Luxury Woven
Vinyl is easy to clean, low-maintenance
flooring that is suitable for indoor and outdoor use. Photo: Infinity Luxury Woven Vinyl.

"If the boat next to you has something,
chances are you're going to want it too-
and so it feels itself all the way down
the dock," says Faith Roberts, owner
of Banner Canvas in Ham Lake, Minn.
"Once one boat has installed something
new, everyone sees it and says, 'Wow.
I've got to have that.'"
Beyond neighbors at the harbor,
Roberts says the industry itself drives
these trends. "In other words, the OEMs
[original equipment manufacturers]
are the ones who start using a new
product, and then it catches on in the
aftermarket," she says.

Beyond carpet
The economic downturn of 2008 played
a part in opening up the flooring market,
according to Roberts. "A lot of carpet
manufacturers went out of business, and
we couldn't get carpet," she remembers.
"I think that opened up the industry
for something new-such as foambacked vinyls."
Roberts points to Infinity Luxury Woven Vinyl™ as an example, which she says
"splashed onto the market" at about
that time-a product she values for its
cleanability and the way it binds. The
product touts soil and stain resistance,
mold and mildew resistance, UV stability, cleanability and resistance to heavy
commercial traffic.
Indeed, durability and cleanability
are top considerations when it comes
to marine flooring-not to mention
breakthroughs in aesthetics. "Flooring
is a fashion statement, so whoever in the
family determines the 'look' of the boat
is typically the one who determines the
flooring," says Warren J. McCrickard,
executive vice president, sales and marketing for Dothan, Ala.-based Infinity
Luxury Woven Vinyl. "Wood grain-with
and without teak caulk lines-has been
a growing trend, as are pearlescent yarns
that help give a sheen or metallic 'pop.'
Both the natural wood look and added
textured feel are exciting to customers."

18 Marine Fabricator | March/April 2020

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Marine Fabricator March/April 2020

Table of Contents for the Digital Edition of Marine Fabricator March/April 2020

Marine Fabricator March/April 2020 - Cover1
Marine Fabricator March/April 2020 - Cover2
Marine Fabricator March/April 2020 - 1
Marine Fabricator March/April 2020 - 2
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Marine Fabricator March/April 2020 - Cover3
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