Marine Fabricator March/April 2020 - 30

When Gus Piccolo started Becky's Custom Canvas
in Royse City, Texas, he was willing to take on all
kinds of projects-including golf carts.
Photo: Becky's Custom Canvas.

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secures and fastens the boat cover in a
way snap extenders never could." The
zippers also work for patio enclosures,
JeepsĀ®, golf carts and tents.
Hampton sold the first zippers locally,
but concluded that she could significantly
expand the market for the zippers if
she made them available online, so she
dove into the world of e-commerce.
"It was a very big learning curve,"
she says. "It wasn't 'Build it and they
will come.' I've invested a huge amount
of effort educating myself in a way that
drives traffic to my websites."
As Hampton added more products
to her online offerings, including an
expansion of the EZ-Xtend line, she
recognized that the world of online selling
was anything but static. "It's its own
animal, and it's constantly changing,"
she says. "If you're not up-to-date with
what's going on, you're not going to be
relevant, and you'll be doomed to fail."
While four of Hampton's seven
employees are devoted to the online
portion of her business, Hampton says
she believes it's important for her to
remain hands-on. "It's like a fabricator
who puts CAD in their shop," she says.
"If you don't know how to do it yourself,
you're at the mercy of those you hire who
do. You're not the one who's educated. If
you diversify, make sure you're the one
who knows how to do it, and then train
your employees."
Hampton has also expanded her shop
off the internet, sewing airplane covers
and auto-related canvas for customers
associated with the nearby Road Atlanta
racetrack. "I'll do anything that looks
interesting to me," she says. "And it
has to be a good fit. If I don't enjoy it, I
don't do it. Some work I don't want to
do, but some things I'm totally psyched
to do."
Jeff Moravec is a freelance writer from
Minneapolis, Minn.

30 Marine Fabricator | March/April 2020

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Marine Fabricator March/April 2020

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